Fitness & Sport

Fashion & Apparel Adidas x StuffStr launch a trade-in program that allows U.K. customers to exchange any old Adidas items for repair or for a voucher

Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Brand Activation & Immersion Cuvée Offers Community Wellness Retreats For Travelers Who Want A Reset

Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors

Analysis How Travel Brands Like Patagonia Are Supporting A Greener Earth

Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good

Case Study This Sustainable Hotel In Finland Will Charge Its Guests Based On Emissions

With eco-friendly options and nature-based activities, visitors to the upcoming Arctic Blue Hotel can lower costs by being more eco-friendly

Fitness & Sport JFK Airport's TWA Hotel Is Now Home To The World's Biggest Hotel Gym

Emerging out of the hotel's continued evolution is the TWA Fitness Center, creating a new fitness experience for guests and visitors alike

Features Adventurers Are Finding Their Way Thanks To Audio-Enabled Apps Like AllTrails

With audio assistance and AR overlays, these apps make wayfinding much easier for novices and experts  of the outdoors alike

Loyalty & Membership These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Entertainment How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Retail How Retailers Like Amazon Use Tech To Enhance The Camping-Essentials Shopping Process

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Innovation PSFK Research Paper Launch: Exploring The Future Of Camping

How outdoor retailers are adapting their services to better meet the needs of today’s diverse explorers and outdoor enthusiasts

Automotive Atlanta's Mercedes-Benz Stadium Turns Its Athletes Into Interactive AR Avatars

Fans now have the chance to meet their favorite players, going on rides and locker room visits with virtual versions of Atlanta's athletes thanks to the auto brand's new tech

Design Copenhagen's Newest Clean Energy Plant Doubles As A Ski Slope

CopenHill, also called Amager Bakke, is a just-opened power plant that features sustainable design and plenty of green space for visitors

Shopper Education & Assistance REI's Newest Store Is A Community-First Haven For Outdoors Enthusiasts

This is the co-op's first experience center, which will invest in its community through workshops, demonstrations and guided trips