Fitness & Sport

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Fashion & Apparel Nike X Foot Locker shoppers can use Nike app to unlock personalized in-store experiences

Sportswear brand Nike has partnered with footwear retailer Foot Locker to integrate the NikePlus app into Foot Locker’s in-store experience at the retailer’s digitally focused ‘Power Store’ location in New York City. Foot Locker shoppers can use the NikePlus app to reserve Nike products to try on in store, checkout in store, and access exclusive deals and contests. Although Nike has made its app an integral feature of its own stores, the partnership with Foot Locker is the first time the brand has made the app experience available to another retailer.

Fitness & Sport How Ecommerce Startup Curated Achieved A Near 0% Return Rate Through Expert Guidance And Service

In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate

Design Ten Years Of Change: What To Expect From Retail In 2020 And Beyond

From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come

Banks, Insurance & Financial Services Atlético de Madrid X Chiliz build blockchain-backed mobile platform that lets fans support their favorite teams

Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.

Entertainment Cadbury's chocolate soccer ball wrapped in a QR-enabled package connects consumers to a digital game

Chocolate brand Cadbury unveiled a chocolate soccer ball wrapped in smart packaging in partnership with soccer championship The Premier League. The branded box is embedded with a QR code that enables access to a digital game, where players have 15 chances to score against a goalkeeper and make their way up the leaderboard.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Brand Activation & Immersion NYRIW Panel Preview: What Brands Looking To Build Their First Store Need To Know

Ahead of PSFK's "Building Real-World Retail In The Digital Age" panel during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience

Hotels, Hospitality & Travel Cuvée Offers Community Wellness Retreats For Travelers Who Want A Reset

Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors

Analysis How Travel Brands Like Patagonia Are Supporting A Greener Earth

Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good

Case Study This Sustainable Hotel In Finland Will Charge Its Guests Based On Emissions

With eco-friendly options and nature-based activities, visitors to the upcoming Arctic Blue Hotel can lower costs by being more eco-friendly

Luxury JFK Airport's TWA Hotel Is Now Home To The World's Biggest Hotel Gym

Emerging out of the hotel's continued evolution is the TWA Fitness Center, creating a new fitness experience for guests and visitors alike

Features Adventurers Are Finding Their Way Thanks To Audio-Enabled Apps Like AllTrails

With audio assistance and AR overlays, these apps make wayfinding much easier for novices and experts  of the outdoors alike

Loyalty & Membership These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community