Fitness & Sport

Brand Activation & Immersion Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Fashion & Apparel Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Merchandising & Curation Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Packaging & Product Engagement Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Delivery & Logistics Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Consumer Goods PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Health How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Retail Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Loyalty & Membership How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Shopper Education & Assistance How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Shopper Marketing & Promotions Foot Locker Partners With Adidas To Enhance Production And Personalization

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

Post Purchase Service & Support Interview: How MIRROR Reflects The Future Of Personalized Fitness

PSFK talks to MIRROR founder & CEO, Brynn Putnam, about catering to consumers' need for on-demand, personalized fitness, and how the future of workouts will take place in the home