Fitness & Sport

Brand Activation & Immersion Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Entertainment PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Analysis How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Design The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Case Study Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Features DTC Brand Kinfield Elevates Outdoor Essentials For Modern Consumers

Kinfield is an outdoors beauty and personal care brand meant for on-the-go consumers who value all-natural ingredients, uniquely positioning itself at the juncture of green products, healthy living and the experience economy

Fashion & Apparel Op-Ed: The Future of Retail Is Human

Author Jeff Sharpe explains why there is no one-size-fits-all formula to branding, instead providing five pillars to guide retailers in taking stock of their unique audience and building an emotive identity that resonates, both online and off

Fitness & Sport Jenzy Lets Parents Snap A Photo To Style And Size Kids' Shoes

From PSFK's Back-To-School Deck: Retail Trends report, here's how two leading brands are streamlining busy parents' lives with mobile experiences that locate in-store items and use photos to size kids' wares

Food & Beverage Seven NYC Wellness Experiences Not To Miss This Summer

This summer, Manhattan is encouraging consumers to take care of their best self, filling the sidewalks with store experiences from CBD-infused adult playgrounds to health-promoting vegan ice cream

Gen Z So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Gaming & Play Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Health Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

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