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Sportswear brand Nike has partnered with footwear retailer Foot Locker to integrate the NikePlus app into Foot Locker’s in-store experience at the retailer’s digitally focused ‘Power Store’ location in New York City. Foot Locker shoppers can use the NikePlus app to reserve Nike products to try on in store, checkout in store, and access exclusive deals and contests. Although Nike has made its app an integral feature of its own stores, the partnership with Foot Locker is the first time the brand has made the app experience available to another retailer.
In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate
From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come
Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.
Chocolate brand Cadbury unveiled a chocolate soccer ball wrapped in smart packaging in partnership with soccer championship The Premier League. The branded box is embedded with a QR code that enables access to a digital game, where players have 15 chances to score against a goalkeeper and make their way up the leaderboard.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
Ahead of PSFK's "Building Real-World Retail In The Digital Age" panel during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience
Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors
Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good
With eco-friendly options and nature-based activities, visitors to the upcoming Arctic Blue Hotel can lower costs by being more eco-friendly
Emerging out of the hotel's continued evolution is the TWA Fitness Center, creating a new fitness experience for guests and visitors alike
With audio assistance and AR overlays, these apps make wayfinding much easier for novices and experts of the outdoors alike
No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community