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Food & Beverage

First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

October 31, 2018

Ideas We Are Tracking

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