Gaming & Play

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Children Sesame Place provides anti-sensory and calm spaces for children with special needs

Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.

Brand Activation & Immersion Puma designed an AR app experience for store shoppers to unlock content and games

Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.

Customer Experience Journey Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Beauty Snapchat X 8x4 deodorant debut digital festival activated through snap codes

Social media platform Snapchat teamed up with German deodorant brand 8x4 to launch an entirely digital festival. For the festival, 8x4 created a limited-edition animal-themed packaging that featured Snap codes, Snapchat's QR-like tool, which can activate themed Snap lenses on Snapchat's app. Users can upload a Snap with these lenses to receive a personalized pass to the festival, which featured exclusive video content from five influencers.

Fashion & Apparel Adidas X Snapchat debut a mobile game game where MLB fans can purchase limited-edition cleats

Sportswear Adidas and social media platform Snapchat launched a game called Baseball's Next Level via Snapchat app or an online site. The mobile game features MLB athletes wearing limited-edition cleats from the Adidas 8-bit collection, which fans can purchase directly through the game or browse more items by clicking buttons that redirect them to Adidas' or retailer Dick's Sporting Goods' sites. 

Entertainment Kelllogg's digitally enabled packaging unlocks interactive comics and games

Food corporation The Kellogg Company launched a digitally enabled packaging for several of its products in partnership with Sony Pictures Entertainment’s film Spider-Man: Far From Home. Each product contains unique elements such as an interactive comic and a themed game that can be unlocked when scanned with a smartphone camera.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Gaming & Play eBay's Black Friday 'Escape Room' Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Shopper Marketing & Promotion Nike SNKRS X NBA 2K20's app inspires consumers to play for limited-edition kicks

Sportswear brand Nike's exclusive sneakers app SNKRS and game NBA 2K20 teamed up to release Gamer Exclusive, a line of ten limited-edition sneakers that can only be unlocked through playing NBA 2K20's new MyPLAYER Nation mode. The mode, co-created by two parties, allows players to select their favorite team and play with other fans throughout the 2019-20 NBA season, where the game mirrors the real NBA schedule. To purchase the sneakers, players must link their NBA 2K20 account with their Nike SNKRS mobile app, which allows them to earn the opportunity to buy the sneakers upon reaching specified milestones. Instead of releasing the entire line, Nike is releasing each style of sneakers one by one throughout the season, reinventing the product "drop" model and incentivizing customers to stay tuned. 

Delivery & Logistics LEGO's Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need

Toy company LEGO’s Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need. After being returned, the pieces are sorted and cleaned, then sent to classrooms in need. Replay boosts LEGO’s sustainability while contributing to charity, all without asking too much of the customer.

Loyalty & Membership GameStop lets players redeem reward points for coupons and digital currency

Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.

Retail Fortnite players can exchange their V-Bucks for virtual perks

Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn