Gaming & Play

Analysis How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Cafe & Restaurant Sonic Customers Can Order By Voice With Mastercard And ZIVELO Kiosk Tech

The two companies are testing a pilot program for self-service voice capabilities at the fast-food restaurant to enhance quick and personalized transactions

Brand Activation & Immersion How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Fashion & Apparel Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Entertainment How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Merchandising & Curation Viewers Of Video Shopping Platform Can Click To Purchase And Earn Currency

Described as the "funnest way to shop," Down to Shop is a mobile platform that markets the internet's latest products through character-driven video episodes where viewers can click to buy

Innovation How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Fitness & Sport Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Beauty VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Retail How High-Tech Brands Like Xiaomi Are Making London A Digital Retail Hub

From PSFKs 2019 London Retail Innovation Guide, these four stores and activations are must-sees for tech-loving tourists and Londoners alike

Loyalty & Membership Google Launches Stadia, "Game Platform For Everyone"

Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices

Hotels, Hospitality & Travel How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience