Gaming & Play

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Entertainment How Developers Are Using AR To Encourage Interactive Gaming

Augmented gameplay takes live video from phone cameras and transforms it into immersive worlds that drive social, in-person gameplay with AR avatars and enemies

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Gaming & Play PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Customer Experience Journey Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Case Study Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Beauty The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Retail Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Children How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Fashion & Apparel Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Fitness & Sport Nike's Campaign Raises The Bar For The 2019 Women's World Cup

The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer

Features Fortnite Gamers Can Play As John Wick, Wear His Gear And Visit His Home

The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

Post Purchase Service & Support Retro Handheld Gaming Console Delivers Exclusive Weekly Content

Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony

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