Grocery, Convenience & Supermarket

Analysis How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Consumer Goods Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Case Study Holland's Largest Supermarket Debuts Checkout-Free Store

Taking cues from Amazon Go, Albert Heijn is eliminating lines and checkout in its Zaandam headquarters for streamlined shopping

Features By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Delivery & Logistics E-Grocery Startup Weelo Connects Shoppers To Closest Local Vendor For Optimal Delivery

The Egyptian last-mile delivery service is filling a service gap in online delivery, helping link online shoppers directly to the closest grocers for their needs

Food & Beverage Target Announces Huge New Food And Beverage Line Called Good & Gather

The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Brand Activation & Immersion Mylk Guys Is An Online Vegan Grocery Haven For Shoppers And Startups Alike

This vegan-certified online grocery store is a new platform that allows food startups to get their products noticed by hungry consumers

Grocery, Convenience & Supermarket Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Advertising How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Design How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Retail Amazon Opens Small Wine Store To Test Prime Alcohol Delivery

The Amazon beer, wine and spirits store serves in-store customers and allows the brand to play by rules while testing online alcohol sales

Fashion & Apparel PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Automotive How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Luxury Porsche Activates At Food & Wine Festivals For Customers & Prestige

The luxury automaker is aiming to reach younger demographics while still preserving an air of exclusivity, offering event ticket holders the chance for immersive driving and gastronomical experiences