Health

Automotive PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Analysis How Retailers Like Walgreens Are Using Tech To Personalize The Store Experience

With features like personal guidance and interactive displays, these brands are changing the way that customers shop and buy products in stores

Brand Activation & Immersion Ocean Spray On Launching Incubator Brand Atoka To Satisfy Health & Wellness-Focused Consumers

Quenching insatiable millennial and Gen-Z- thirst for wellness-promoting options, the food & bev co-op is debuting the first brand incubated in its Lighthouse program, offering a line of plant-based drink blends designed to revamp its image

Baby Boomers Alternative Wellness Isn't Just For Millennials—Here's How Cannabis Brands Are Catering To Boomers

Innovative brands are making alternative wellness available to all, and even designing special tools and offers for ailments specific to older consumers

Features How Voice Assistants Allow Seniors To Live Safely And Independently

A new slate of voice assistants designed for seniors gives peace of mind to both users as well as their caregivers and family members

Food & Beverage Boomer Consumers Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Health How Brands Like Rory Are Reimagining Aging Through A Wellness Lens

With support for aging bodies, these companies ensure that their customers can grow older in a healthy, positive way

Case Study This Startup Taps Into Cleaner Water And Eliminates Plastic Waste

The well-intentioned startup oollee provides a subscription service that purifies water for customers, making clean water more accessible

Design Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Innovation PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Shopper Education & Assistance This AI-Enabled App Is Designed To Defeat Vitamin Deficiencies

Vita-Cam, which was designed by college students, uses patient-submitted photos to diagnose and treat any possible vitamin deficiencies

Home How IKEA Is Democratizing Gardening To Build A More Sustainable Future

PSFK speaks to the brand about how its activation at the world's largest flower show engaged visitors in unexpected ways, inviting them into a hyper-natural and hyper-tech exhibit that demonstrated a more sustainable future of home food-growing

Delivery & Logistics NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Interview Inside The New Brandless Marketplace And The Decision To Launch With CBD

PSFK speaks to the digital native known for its low-cost everyday essentials about launching a marketplace that sells merch from partnered brands, touching on the retailer's aim to become the #1 destination for CBD wellness products