Health

Food & Beverage Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Brand Activation & Immersion The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Retail Multi-Sensorial Pop-Up Introduces Horticulture Through Local Farming And Workshops

Billed as an experiential introduction to "HortiTainment," a mixture of horticulture and entertainment, the temporary retail activation is a glimpse into the wholesomeness achievable when nature is introduced to urban spaces

Health How Forward Is Defining The Future Of Health With Wellness-Focused Primary Care

PSFK tours next-generation primary care facility Forward and speaks to the chief medical officer for a glimpse into the tech-enabled future of on-demand, consumer-driven healthcare

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Beauty DTC Brand Kinfield Elevates Outdoor Essentials For Modern Consumers

Kinfield is an outdoors beauty and personal care brand meant for on-the-go consumers who value all-natural ingredients, uniquely positioning itself at the juncture of green products, healthy living and the experience economy

Merchandising & Curation The Brands Building Beauty From The Inside Out With Ingestibles

In a wellness-obsessed culture, consumers are increasingly keen to take care of their health for aesthetic reasons as well, something brands from Bobbi Brown to Dirty Lemon are catering to with beauty-enhancing supplements and foods

Consumer Goods How An Eco-Friendly Toothpaste Tablet Is Disrupting The Oral Care Space

PSFK sits down with Lindsay McCormick, who founded the eco-friendly subscription dental hygiene brand Bite Toothpaste, for a look at why oral care left much to be desired—and how Bite is meeting new consumer demands for sustainable and non-toxic options

Loyalty & Membership Clinicube Helps More Doctors Open Practice With Coworking Facility Format

As private practices fall out of favor (and affordability) with millennial doctors, Clinicube's medical coworking provides a much cheaper solution and helps practicioners offer more personal care

Luxury The French Beauty Names Leading The Customization Game With AI Technology

From skin diagnosis tools to skin sensor sticks, top names like L'Oreal and La Roche-Posay are not only finding unique opportunities to implement AI and analytics, but also encouraging consumer adoption at scale

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Fitness & Sport Seven NYC Wellness Experiences Not To Miss This Summer

This summer, Manhattan is encouraging consumers to take care of their best self, filling the sidewalks with store experiences from CBD-infused adult playgrounds to health-promoting vegan ice cream

Interview Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

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