Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Brand Activation & Immersion eBay's Black Friday 'Escape Room' Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Home Tupperware's first-ever popup offers millennials a container-and-conversation experience

Tupperware SoHo is the plastic container brand’s first-ever pop-up, designed to be Millennial-friendly and conversational. Inside, shoppers can buy containers, learn more about the brand from sales associates and snap pictures in front of art walls that are decked out with designs made entirely from Tupperware.

Fashion & Apparel STORY's 'Home For The Holidays' popup brings seasonal activations to Macy's shoppers

STORY at Macy’s is a store-in-store concept with a rotating selection of merchandise curated in collaboration with brands around seasonal themes. Through December, STORY’s theme is Home for the Holidays, featuring over 900 gift ideas. Although 36 Macy’s locations are participating, only the Herald Square location features visits from style icon Iris Apfel and artist Darcy Miller.

Food & Beverage World Market opened an exclusive Hello Kitty-themed NYC popup shop for the holiday season

Food and home retailer Cost Plus World Market opened a pop-up dedicated entirely to fan-favorite character Hello Kitty. In a partnership with Sanrio, World Market’s Chelsea location is decked out with installations and exclusive products featuring Hello Kitty, including pasta sauce, keychains, bottles of wine and hand cream.

Beauty Coming Full Circle: Sustainable Retail In A Post-Recycling Age

PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go

Retail Lowe’s supports young people in skilled trade endeavors

Home improvement retailer Lowe’s is leading a group of 60 companies working to teach trade skills to young people. The program, called Generation T, is meant to improve job prospects for underprivileged people and shrink the gap in the skilled trade labor market, which could have three million vacancies by the end of the next decade.

Consumer Goods IKEA looks to advocacy organizations to provide modifications that make its furniture more accessible to consumers with disabilities

Home furnishing retailer IKEA worked with advocacy organizations Milbat and Access Israel on the ThisAbles Project, which provided modifications that make its furniture more accessible to people with physical disabilities. The products were available in stores and even online, allowing users to 3D print them for free at home.

Shopper Education & Assistance Related Companies and Hello Alfred help building tenants complete everyday tasks through a concierge service

Luxury developer Related Companies partnered with on-demand concierge platform Hello Alfred to help building tenants complete everyday tasks like laundry, cleaning, repairs, prescription refills and grocery shopping. The partnership allows Related to easily offer an additional layer of services to its residents, not only saving time but elevating time.

Shopper Marketing & Promotion Outer invites its customers' homes to double as showrooms

The outdoor furniture brand Outer invites its customers to serve as hosts in its Neighborhood Showroom program, turning their backyards into showrooms where potential buyers can see the products in a real-world setting.

Home Homee gives homeowners and property managers on-demand background checks on handymen

Homee is a platform gives homeowners and property managers on-demand access to vetted and background-checked electricians, plumbers and other handymen.

Retail Opendoor's Agent Partner Program pairs homebuyers and sellers with trusted real estate agents

Online real-estate platform Opendoor created their Agent Partner Program to pair home buyers and sellers with trusted real estate agents to provide an additional layer of service. If a home seller requests an offer on their home through the Opendoor platform, but it falls outside of the platform’s standard criteria for buying, Opendoor will automatically refer them to one of their top-performing agent partners. The referral gives homeowners peace of mind and provide agents with a new way to build their businesses by feeding them high-intent buyers and sellers.

Design RH New York features an interior design firm and offices embedded into its flagship

The New York flagship store of luxury home goods brand RH (formerly known as Restoration Hardware) has embedded an interior design firm and offices into their footprint. They also have an expansive design atelier, where clients, designers and architects can access fabrics and finishes, along with ample space to work on their design projects and private rooms for client meetings and presentations.

Technology RXR Realty and Resident partner to offer communal dinners to building residents

Brooklyn developer RXR Realty partnered with the supper club Resident to offer building residents the opportunity to attend communal dinners hosted by live-in chef.