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Google Lens Enables Web Surfers To Identify And Shop Image Content

The tech giant's latest upgrades to its image recognition app will enable those browsing Google Images to trace an item they like in a photo and receive identification as well as purchase details

Event

During a webinar on November 14 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Last-Mile Debrief

November 14, 2018
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

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