Innovation

Brand Activation & Immersion This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Automotive A Trend To Watch: Yesterday's Tomorrow

For this week, PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Features How Brands Like Kellogg's Are Rethinking Merchandising With New Tech

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Beauty Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Cafe & Restaurant Customers Can Now Order From Brands Like Reebok Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Delivery & Logistics How Click-And-Collect Services Are Making Ecommerce More Seamless

By updating their pickup and delivery methods, retailers like Starbucks and Walgreens are making online shopping more convenient and easy

Innovation How Data-Driven Merchandising Is Making Stores Like Sephora More Dynamic

With interactive mirrors and dynamic displays, these brands are making sure their shoppers get completely unique experiences in stores

Food & Beverage Vertical Future Is A High-Tech Farming Startup Making London Greener

U.K.-based startup Vertical Future takes over disused spaces and installs indoor farms, providing a new way to eat sustainably

Retail This Clean Beauty Brand's Hotline Gives Customers Advice Over Text

Versed, a clean skincare brand, now lets its shoppers text its employees with questions about its products and how to use them

Fashion & Apparel How These Digital-Led Stores Are Transforming The Brick-And-Mortar Experience

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor

Design The New Philly Pod Hotel Offers A Glimpse Into The Future Of Hospitality

With rooms that average just 180 square feet, Pod Hotel Philadelphia courts customers who want to save money and experience something new

Post Purchase Service & Support Wellness Startup Beddr Partners With Businesses To Offer Employees Better Sleep

Beddr, a sleep monitor startup that launched last year, is now offering its devices to employers in the latest work-focused wellness deal