Innovation

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Design How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Automotive Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Delivery & Logistics How Brands Like Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Features Future Of Home+Living 2030: Parasitic Living

Piers Fawkes dives into what life will look like in a decade. Next up is parasitic living, which makes the most of each nook and cranny

Food & Beverage Meet The Brands Pioneering Cashless, On-The-Go Transactions

Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

Banks, Insurance & Financial Services PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Innovation Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Case Study This French Pharmacy Is Launching Tech-Enabled Wellness Coaching

VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals

Consumer Goods How Brands Like Tide Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Packaging & Product Engagement From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Home Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Beauty How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process