Innovation

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

The garden-themed rooftop joint behind Brixton Village connects diners to neighborhood vendors with a state-of-the-art food delivery system from TableSnappr

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

From innovation kitchens that collect consumer feedback in real time to giving guests control over their data sharing, food industry innovators are enhancing their service through new types of data collection and analytics

REEF asks consumers to forget the parking lots of the past and instead invites communities and businesses to connect in multi-use centers that include restaurants and other aspects of the sharing economy

The CEO and CCO of the AI-enabled haircare personalization software explain how it produces free tailored advice and gets smarter as customers use it, harboring the potential to make high-tech haircare mainstream in partnership with Unilever

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Direct-to-consumer selling streamlines the process of selling a home by automating certain steps and removing unnecessary third parties