Innovation Entertainment

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Brand Activation & Immersion Giphy Arcade Inspires Creativity By Letting Players Build GIF-Powered Games

With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users

Analysis How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Automotive Atlanta's Mercedes-Benz Stadium Turns Its Athletes Into Interactive AR Avatars

Fans now have the chance to meet their favorite players, going on rides and locker room visits with virtual versions of Atlanta's athletes thanks to the auto brand's new tech

Design Arcadia Earth Is An Environmental Wakeup Call Inside A Tech-Infused Art Installation

Arcadia Earth illustrates just how dire the climate crisis is—then helps visitors make an impact with actionable tips and curated products

Features How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Entertainment Atelier Des Lumières Gallery Lights Up Paris By Inviting Visitors To Step Into Famous Artworks

Seminal pieces by Klimt and Van Gogh have been given digital updates for this Paris gallery, which projects art across gallery walls in immersive multisensory experiences

Innovation ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Retail Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Consumer Goods PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Food & Beverage How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Grocery, Convenience & Supermarket How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging