Innovation Work & Business


PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

Ideas We Are Tracking

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Todd Defren

Todd Defren is recognized globally as a Social Media and Public Relations innovator, thinker and lecturer. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power 150. Defren is a principal at SHIFT Communications a hybrid PR firm named “New Media Agency of the Year” in 2008 and “Agency of the Year” in 2007. Defren is the visionary behind the Social Media Release and Social Media Newsrooms; a co-founder and Board Member of the Social Media Club a PRWeek ‘40 Under 40’ honoree, an Advisory Board Member for the Smartbrief On Social Media, a Fellow of the Society For New Communications Research, and, a frequent Social Media Speaker. He was referred to as a “Social Media Marketing Master” in Mashable in 2010.

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