Loyalty & Membership

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Analysis How Identity-Inclusive Social Spaces Like The Wing Allow Diversity To Thrive

From coworking for senior citizens to social clubs for people of color, these spaces allow marginalized identities to form strong communities

Consumer Goods Op-Ed: How Grocery Stores Can Fight Falling Margins By Enhancing Convenience, Quality And Community

Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community

Fashion & Apparel The Rotation Is An E-Rental Service Disrupting Men's Streetwear

PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

Case Study Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Loyalty & Membership Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Delivery & Logistics Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Fitness & Sport Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Design Inside Kimpton's Campaign To Connect Travelers To The World Around Them—And Each Other

With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities

Banks, Insurance & Financial Services VeganNation Is A Digital Economy Poised To Unite Plant-Based Consumers Worldwide

The comprehensive online platform and marketplace offers social media, ecommerce and even its own form of cryptocurrency, building the infrastructure for a full-fledged digital vegan nation

Health PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Innovation This Startup Simplifies Online Banking With A Focus On Saving

Moven is a banking alternative that helps consumers cut back on spending, while offering financial advice and a free savings account

Features From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated