Loyalty & Membership

Analysis How Brands Like Nike Are Delivering A More Personalized Mobile Experience With Loyalty Apps

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Fashion & Apparel Vans Family Program Offers Members Chance To Create Unique Kicks

Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access

Loyalty & Membership Urban Outfitters Shoppers Can Rent Apparel Through Subscription Service Nuuly

In response to climbing consumer demand for apparel rental, Nuuly lets customers borrow six pieces per month from UO, Anthropologie, Free People and more

Delivery & Logistics Interview: DTC Grocery Startup Reduces Food Waste By Selling Ugly Produce

CEO and co-founder Ben Simon explains how his 100% sustainable grocery delivery platform benefits shoppers, local farmers and mother nature by repurposing unpretty fruits and veggies

Cafe & Restaurant PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

Brand Activation & Immersion How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Fitness & Sport Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Features How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Podcast Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Food & Beverage Sainsbury's Nectar Loyalty Program Offers Personalized Rewards

Sainsbury's is redesigning its loyalty program to offer targeted rewards as well as greater digital integration for seamless transactions

Automotive Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Shopper Marketing & Promotions Verizon Enhances Benefits For Rewards Loyalty Members

The Verizon Up rewards program is designed to offer members an even simpler, value-added experience with rewards from Amazon and Uber

Health PSFK's New Innovation Report On Loyalty Highlights Opportunities To Drive Deeper Consumer Engagement

Our latest report explores the shift from points schemes to brand passports