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Target Invites Consumers To Co-Create Products Using A Secret App

The retailer sends select invitations to shoppers to join its secret product development community, letting members collaborate with Target designers and see their ideas manifest in stores, a practice that takes consumer-informed R&D to the next level

Event

During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief

July 18, 2018 | New York City
Expert

Yael Maguire is an engineering director for the Facebook Connectivity Lab and a visiting scientist at Harvard. He is the co-founder of Plum Labs, an early stage mobile innovation lab, and co-founder and former CTO of ThingMagic, Inc., a leader in bringing long-range RFID readers to the global market. At Facebook, Yael is directly responsible for identifying and developing ways to provide affordable internet in underserved communities around the world. He is leading Facebook and Internet.org’s efforts to develop lasers, high altitude long endurance planes and satellites to help provide the necessary infrastructure for connectivity to these areas. He has been recognized as a Young Global Leader by the World Economic Forum 2009-2013, a MassHighTech All-Star in 2007, and one of Technology Review's "Top 35 innovators in the world under 35" in 2005.

Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017

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