Luxury

Brand Activation & Immersion How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Fashion & Apparel Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.

Luxury Rebag helps users determine the value of resale handbags with a new index

Luxury resale platform Rebag created an index to appraise the resale value of handbags. The tool, called Clair (for “Comprehensive Luxury Appraisal Index for Resale”), standardizes over 10,000 handbag styles into distinct product codes, taking into account their size, style, designer, condition, and original retail price, in order to provide users with a bag’s current resale value and help them determine whether or not to buy or sell it.

Shopper Education & Assistance eBay boosts luxury shopper confidence with authentication program

Online marketplace eBay created the eBay Authenticate program to boost shopper confidence when purchasing luxury items, such as watches and handbags. Each item is inspected and verified by an independent expert, who will then list the item with a notation that its authenticity has been verified and ship the item directly to the buyer, with the original seller receiving 80% of the selling price.

Advertising Report Launch: PSFK X Complex's "What's Next: Generation Antidentity" Is A Guide To Engagement That Transcends Labels

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity

Fashion & Apparel Tulerie champions exclusivity with an invite-only closet-sharing app for designer pieces

Invitation only closet-sharing platform Tulerie allows users to rent and lend high-end designer pieces to one another through the app. Users looking to use the platform are interviewed on Facetime before being accepted into the network. Once accepted, they get a free membership. Users can list clothes and an algorithm generates how much the item should be rented for. Tulerie provide shipping labels and envelopes for users, but the company also offers a service where it will take of the entire rental process from taking pictures of the items to shipping and cleaning.

Automotive The Porsche Host Program lets prospective buyers ride-share with Turo's top hosts

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Hotels, Hospitality & Travel Peer-to-peer marketplace Luxnow brings luxury experience and items to the rental industry

LUXnow is a peer-to-peer rental marketplace that allows members to rent high-end assets, such as exotic cars, homes and yachts, from other members. Users browseLUXnow’s curated selection of luxury inventory and choose their desired rental. A LUXnow agent then contacts them to assist and ensure that everything goes smoothly on the day of. In addition to rental service, members of the LUXnow community receive invitations to exclusive private events.

Transactions & Payments Wardrobe helps New Yorkers monetize their closet by renting out clothes to peers

Wardrobe is a digital platform that allows users in New York City to monetize the items in their own closets, renting out their clothing to peers. Users upload a photo of themselves wearing the item and set their desired price and rental period. After a Wardrobe stylist has approved the submission, other users can chat with the owner to discuss personal details like fit. Once a rental is booked, the item is exchanged through a ‘Wardrobe Hub,’ a network of 30 dry cleaner locations in New York, who handle fulfillment and returns, ensuring that the item is cleaned after each rental.

Loyalty & Membership This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Beauty Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

Entertainment How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Merchandising & Curation Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation

Men Chanel’s Boy de Chanel designs makeup and educational content for male beauty consumers

Luxury beauty brand Chanel Beauty launched Boy de Chanel, a makeup line designed specifically for men, consisting of a foundation, eyebrow pencil and lip balm. The Boy de Chanel webpage outlines a daily routine involving the featured products as well as how-to videos demonstrating best practices to further educate male beauty consumers.