Luxury

Fashion & Apparel Harvey Nichols stylists offer expertise and style advice to online customers through AskHN

In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.

Retail Burberry R Message provides personalized support that lets VIP clients text store associates

Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.

Beauty Harvey Nichols's Beauty & Wellbeing Space is an entire floor dedicated to self-care

This luxury London department store has an entire floor dedicated to ‘self-care,’ offering a range of beauty and wellness services, from podiatry to dermatology. Consumers can stop by Reviv Genetics to learn their genetic makeup or head to Beyond Medispa for face and body treatments. Wellness-focused shoppers can also step inside the private treatment rooms for exclusive services from the likes of La Prairie, Sisley, Elemis and Thalgo.

Luxury Selfridges is home to an ever-changing array of in-store pop-ups

London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.

Delivery & Logistics Swarovski created a WeChat mini program that helps members select a gift for a friend

For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.

Shopper Education & Assistance Farfetch's virtual gift launcher game has players click to discover luxury present ideas

Luxury online fashion retailer Farfetch created a virtual gift launcher game on the social media platform WeChat that allows users to click and discover luxury gift ideas. If they see an item they are interested in purchasing, they can click on it and be directed to the Farfetch website to place an order.

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Hotels, Hospitality & Travel Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Food & Beverage This Groundbreaking Startup Plans To Build A Garden In Every Back Yard

With a growing consumer interest in wellness, sustainability and coaching startups, Avalow is poised to become a major name in home gardening

Analysis With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Cafe & Restaurant This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Fitness & Sport Cuvée Offers Community Wellness Retreats For Travelers Who Want A Reset

Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors

Design Marriott's Ryse Is A Connection-Led Luxury Hotel In The Heart Of Seoul

Taking inspiration from the artful Hongdae neighborhood, Ryse Hotel is a new meeting place for Seoul's visiting and local creatives alike