Millennials

Fashion & Apparel Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Banks, Insurance & Financial Services Op-Ed: Are Brick-and-Mortar Banks Missing The Millennial Boat?

Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience

Hotels, Hospitality & Travel Marriott Home-Rental Service Offers Travelers Airbnb Alternative

Hotel giant Marriott is testing a pilot home-rental program in Europe, launching in the U.S. later if successful

Brand Activation & Immersion Obé Boutique Fitness Brings Livestream Workouts To Subscribers' Living Rooms

Inspired by Jane Fonda workouts of the '80s, Obé fitness is harking back to millennial consumers' childhoods with retro aesthetics and themes for its on-demand subscription class program

Retail Op-Ed: CEO On Ten Years Of Kickstarter

Kickstarter's Aziz Hasan reflects on the crowdfunding site's journey since launch in 2009, highlighting its continued evolution of service and dedication to supporting authentic creativity

Design Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Beauty Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Consumer Goods Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Luxury Neiman Marcus Fashionphile Acquisition Offers Shoppers Luxury Resale

As more retailers join the sustainable and circular fashion trend, the high-end department store is enabling premium resale through its acquisition of the e-consigner

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Events Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Health P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Packaging & Product Engagement E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'