Millennials

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Features The New Hustle: How Young Creators Are Cutting Out The Retailer

With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihoods of Gen Zers and Millennials are giving rise to new ways for brands to reach audiences

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Advertising Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Gen Z Inside Affirm's Plan To Make Online Shopping Easier And More Affordable

PSFK chats with Affirm communications lead Ellen Kiehl to talk customer loyalty, new shopping habits and emerging trends in fintech

Analysis The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Beauty How The Body Shop Is Reviving Its U.S. Presence Through Activism And Sustainable Store Concepts

The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market

Brand Activation & Immersion Ocean Spray On Launching Incubator Brand Atoka To Satisfy Health & Wellness-Focused Consumers

Quenching insatiable millennial and Gen-Z- thirst for wellness-promoting options, the food & bev co-op is debuting the first brand incubated in its Lighthouse program, offering a line of plant-based drink blends designed to revamp its image

Food & Beverage Meet The Cookware Co Sharpening Consumers' Kitchen Skills With On-Demand Cooking Coaches

Equal Parts is combining its line of 15 kitchen basics with live help from a group of cooking coaches to build consumers' kitchen confidence and intuition in the age of takeout

Case Study Inside Kimpton's Campaign To Connect Travelers To The World Around Them—And Each Other

With the Stay Human Project, the hospitality brand is working to create a community among its guests through unique in-room activations and activities

Consumer Insights 2030: An Introduction To The Future Of Home+Living

PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization

Fashion & Apparel San Francisco Storefront Lets Digital-First Brands Test Out Brick-And-Mortar Retail

The three-floor Re:store allows Instagram-famous brands like Thinx and Boy Smells to try their hand at physical retail, all for a flat rate and commission

Delivery & Logistics Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard