Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity
Nimbus is a peer-to-peer in-person tutoring platform that connects students to their university’s tutoring program, allowing them to schedule sessions on demand, message and pay tutors in one streamlined app. It currently partners with universities across Canada and Singapore.
StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation
Birchbox, provider of monthly beauty and personal care subscription boxes, partnered with R29 Unbothered, a media platform aimed at Black Millennial women, to create two specially curated beauty kits for Black female consumers. Using data and insights collected from focus groups and a survey of more than 1,500 Black women, Birchbox and Unbothered created the “It’s Your Crown” hair kit and “Stay Radiant” skin kit. Each box features products from Black-owned or Black-founded brands, along with illustrations from Black, queer illustrator Loveis Wise.
Clean skincare brand Kinship cast Lexi Brake, a 15-year-old with Dandy-Walker syndrome, in its first campaign. The campaign featured a diverse array of teens, including a mix of social media personalities, as well as real teens like Lexi.
PSFK spoke to the hotel brand about increasing entertainment services for the younger consumer by localizing talent in a series of experience-focused concerts
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihoods of Gen Zers and Millennials are giving rise to new ways for brands to reach audiences
Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day
The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween
How home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents
PSFK chats with Affirm communications lead Ellen Kiehl to talk customer loyalty, new shopping habits and emerging trends in fintech
From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans
The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market