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Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

Experiential designer Emilie Baltz argues that playful experiences create positive emotional relationships founded in creativity and discovery

August 8, 2018

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