Packaging & Product Engagement

Health Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Food & Beverage Danone Caps Font Vella Water With App-Integrated, Reusable Hydration Tracker

The digitally integrated caps are designed to align with consumer values like sustainability and wellness, letting them reuse the top on any water bottle and linking with a hydration-tracking app

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Consumer Goods Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Delivery & Logistics Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

Beauty Clinique's First-Ever Popup Invites Visitors To Discover Products In VR

In its NYC temp store, the beauty brand is encouraging customers to discover and try out its Clinique iD product line by way of personalized virtual testing and experiences

Fashion & Apparel Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Grocery, Convenience & Supermarket Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Loyalty & Membership How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Brand Activation & Immersion Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Retail How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Merchandising & Curation Sustainable Grocery Startup Offers Same-Day No-Package Delivery

The Wally Shop delivers farm-fresh groceries from local partners via bike courier in reusable packaging that it will pick up from shoppers upon their next order

Food & Beverage Jet Caters To Urban Shoppers With Blue Apron Meal Kits

Leveraging learnings from its brick-and-mortar pilot with Costco, Blue Apron created a perishables-free meal kit line for Jet’s City Grocery Platform, increasing flexibility and customization with options from a variety of brands

Home Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses