Packaging & Product Engagement

Packaging & Product Engagement PUMA X Greenroom's multi-sensory trial experience immerses customers in a soccer field simulation

Sportswear brand PUMA partners with design firm Greenroom to incorporate SkillCube, an immersive product trial experience hosted in a compact room, in its New York City flagship. SkillCube supercharges users' motivations through leveraging multi-sensory technologies—a 270-degree high-quality LCD screen, CGI and sensors—to simulate a soccer stadium environment as well as providing exercise routines led by sports celebrities such as soccer players Antoinne Griezmann and Lewis Hamilton.

Entertainment Cadbury's chocolate soccer ball wrapped in a QR-enabled package connects consumers to a digital game

Chocolate brand Cadbury unveiled a chocolate soccer ball wrapped in smart packaging in partnership with soccer championship The Premier League. The branded box is embedded with a QR code that enables access to a digital game, where players have 15 chances to score against a goalkeeper and make their way up the leaderboard.

Food & Beverage Coca-Cola's interactive can lets drinkers watch twelve animations via mobile AR activation

Beverage brand Coca-Cola debuted an interactive can in partnership with advertising agency Ogilvy and visual effects firm Timber. By pointing a phone camera at the AR-enabled Coke can, customers can watch one of the twelve animations created by the partnership come to life with 3D animated characters, placing the can at the center of the stories. 

Gaming & Play Kelllogg's digitally enabled packaging unlocks interactive comics and games

Food corporation The Kellogg Company launched a digitally enabled packaging for several of its products in partnership with Sony Pictures Entertainment’s film Spider-Man: Far From Home. Each product contains unique elements such as an interactive comic and a themed game that can be unlocked when scanned with a smartphone camera.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Beauty Coming Full Circle: Sustainable Retail In A Post-Recycling Age

PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Brand Activation & Immersion PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Design PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Innovation How The Body Shop Is Reviving Its U.S. Presence Through Activism And Sustainable Store Concepts

The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market

Analysis How Food & Grocery Leaders Like Waitrose Are Helping Consumers Curb Waste

Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions

Grocery, Convenience & Supermarket Pop Up Grocer NYC Is Back—This Time, Complete With A Lounge, Event Space And New Partnerships

PSFK chats with founder Emily Schildt about her traveling grocery store format that has returned for fall, staying longer and hosting more experiences that invite shoppers to linger, discover and connect over healthy living

Consumer Goods How Tide And More Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Features From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev