Packaging & Product Engagement

Beauty Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Fashion & Apparel Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Packaging & Product Engagement Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Luxury Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Delivery & Logistics Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Cafe & Restaurant Subscription Take-Out Service Helps Customers Curb Packaging Waste

London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Fitness & Sport Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Retail Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Merchandising & Curation Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Food & Beverage Robots Taste-Test Food During Production To Maintain Consistency

The Chinese government is employing artificial intelligence to evaluate food during the production process to evaluate authenticity and consistency with standards

Advertising Burger King Creates "Sad Meal" Box For Mental Health Awareness Month

Burger King launched "real meal" boxes for the month of May to promote mental health awareness among consumers and highlight that not every meal has to be 'happy'

Loyalty & Membership How Brands Like Shinola Translate Customer Insight Into Real-Time Product Development

From PSFK's Shopper Data Debrief, here's how contemporary retailers are leveraging shopper opinions in real-time in order to refine their products and services