Sportswear brand PUMA partners with design firm Greenroom to incorporate SkillCube, an immersive product trial experience hosted in a compact room, in its New York City flagship. SkillCube supercharges users' motivations through leveraging multi-sensory technologies—a 270-degree high-quality LCD screen, CGI and sensors—to simulate a soccer stadium environment as well as providing exercise routines led by sports celebrities such as soccer players Antoinne Griezmann and Lewis Hamilton.
Chocolate brand Cadbury unveiled a chocolate soccer ball wrapped in smart packaging in partnership with soccer championship The Premier League. The branded box is embedded with a QR code that enables access to a digital game, where players have 15 chances to score against a goalkeeper and make their way up the leaderboard.
Beverage brand Coca-Cola debuted an interactive can in partnership with advertising agency Ogilvy and visual effects firm Timber. By pointing a phone camera at the AR-enabled Coke can, customers can watch one of the twelve animations created by the partnership come to life with 3D animated characters, placing the can at the center of the stories.
Food corporation The Kellogg Company launched a digitally enabled packaging for several of its products in partnership with Sony Pictures Entertainment’s film Spider-Man: Far From Home. Each product contains unique elements such as an interactive comic and a themed game that can be unlocked when scanned with a smartphone camera.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go
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How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions
The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market
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PSFK chats with founder Emily Schildt about her traveling grocery store format that has returned for fall, staying longer and hosting more experiences that invite shoppers to linger, discover and connect over healthy living
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A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev