Podcast
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How the hospitality brand organically invented an elevated country motel experience in the era of Airbnb
In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort
In this episode, PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only
In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food
In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital
In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases
Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later
In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options
In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series
In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business
In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles
In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences
In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products