Podcast

Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Features Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Podcast Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Features Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Brand Activation & Immersion Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Podcast Podcast: How Sustainable Retail Creates A Positive Feedback Loop

In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business

Analysis Podcast: Why Zola's Online Wedding Planner Platform Was Dubbed The "Apple Store Of Weddings"

In this episode, Zola's brand director explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Podcast Podcast: Why The Future Of Automotive Retail Is About The Drive, Not The Destination

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Features Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Automotive BMW Partners With New York Times To Launch Foodie Podcast

BMW is hoping to reach the publication's millennial listeners with a food discovery podcast launch in promotion of its X7 Sports Activity Vehicle

Podcast Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Brand Activation & Immersion Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Features Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy