Merchandising & Curation

Analysis How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Baby Boomers Seniors Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Brand Activation & Immersion Meet The Cookware Co Sharpening Consumers' Kitchen Skills With On-Demand Cooking Coach Aid

Equal Parts is combining its line of 15 kitchen basics with live help from a group of cooking coaches to build consumers' kitchen confidence and intuition in the age of takeout

Features How Brands Like Airbnb Are Offering Elevated Travel Experiences

As people age, they're more likely to have more free time and more money to spend—and travel brands are accordingly upping their high-end offers

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Consumer Goods Gillette Is Making Shaving More Inclusive With A Razor Meant For Caregivers

Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs

Case Study This Travel Company Helps Women Adventurers Experience The World

AdventureWomen is a travel agency that caters exclusively to women of all ages, allowing them to connect with both the world and each other

Delivery & Logistics Bloomingdale's On How Subscription Services Are Revitalizing Retail

PSFK interviews the EVP and general merchandise manager of RTW and Concessions at Bloomingdale's, which recently unveiled a clothing subscription service called My List—the first-ever from an upscale department store

Fashion & Apparel Expert Insight: How To A Grow Brand While Staying True To Its Roots

Julia Hunter, president of California-based lifestyle brand Jenni Kayne, offers insight on taking the West Coast native to new heights through IRL activations, digital strategy and authenticity

Health PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Interview Meet The First Label Launching With The New Brandless Marketplace

Plant People's CBD products are new for Brandless—they come labeled. But the partnership is helping both companies reach new audiences and bring sustainable wellness to all

Food & Beverage How Food & Grocery Leaders Like Waitrose Are Helping Consumers Curb Waste

Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions

Cafe & Restaurant Kroger's Next-Gen Cincinnati Supermarket Includes An In-Store Food Hall

On The Rhine Eatery is a food hall tucked into Kroger's new urban-format store, providing an entirely new way to interact with the brand

Merchandising & Curation Bon Appétit Opens A Virtual, Reader-Approved Restaurant In Chicago

Using ghost kitchens and Grubhub, Bon Appétit, Delivered now offers reader-favorite recipes to customers who don't feel like cooking