Merchandising & Curation

In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate

In its Nike Live concept stores, the products from sportswear retailer Nike are stocked based on the shopping preferences of local users. Using data collected from its NikePlus app, each store’s merchandising mix is dictated by items local consumers are buying. Every two weeks, the store adds new inventory based on the local market, much faster than the brand’s usual turnaround of 30-45 days. Shoppers will also be able to leverage the data to help inform their choices, browsing on in-store screens to see the most popular shoes in a given category for consumers who live near the store. The first Nike Live store, Nike By Melrose, opened in Los Angeles in 2018, followed by stores in Shanghai, New York, Tokyo and a second LA location in 2019.

Late Rapper Nipsey Hussle’s retail line, The Marathon Clothing, is debuting a pop-up space in SoHo this holiday season. The brand, which is based in Los Angeles, focuses on a core line of streetwear-influenced clothing, and this move will make it much more accessible to East Coast fans of the label and its founder.

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

STORY at Macy’s is a store-in-store concept with a rotating selection of merchandise curated in collaboration with brands around seasonal themes. Through December, STORY’s theme is Home for the Holidays, featuring over 900 gift ideas. Although 36 Macy’s locations are participating, only the Herald Square location features visits from style icon Iris Apfel and artist Darcy Miller.

A 'shop the look' page on the television series' app caused Missguided sales to surge—proving the viability of 'see now, buy now' capabilities as well as creative ways to drive commerce via content

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Digital gifting platform Swych accepts crypto payments to offer users more options for sending friends mobile gift cards. The platform enables gift givers to purchase mobile gift cards from over 600 participating retailers, and recipients can exchange (or ‘swych’) their cards for another retailer if they prefer.

The Chinese online retailer JD created a WeChat mini program that facilitates gift giving and removes any associated awkwardness of having to ask for someone’s address in order to send it to them. Using JD Gift, gift givers choose an item from the vast selection available on the gift marketplace and make their purchase. The recipient then receives a notification to input their shipping address. As the gift has already been paid for, gift givers don’t have to worry about the recipient politely declining the gift.

Gift card solution company CashStar created a product eGifting initiative that allows customers to send physical gifts without knowing the receiver’s size or shipping address. When shopping on the website of a merchant who has implemented CashStar Product eGifting, shoppers can select a product for the recipient, who is then notified and has the option to personalise the gift, select a different product before it gets shipped, or receive an egift card instead.

Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations.  Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.

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Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers