How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life
Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life
Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.
Salesforce's personalized shopper marketing solution makes it easy for retailers to connect interaction everywhere by driving shopper loyalty with artificial intelligence, managing customer experience journeys, and unifying the entire shopping experience.
PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem
Ideas We Are Tracking
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
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