Brand Activation & Immersion Abercrombie & Fitch features city-influenced apparel and events at Williamsburg hotel

Fashion retailer Abercrombie & Fitch is opening an outpost at the Hoxton hotel in Williamsburg, featuring city-influenced apparel and events for young travelers. The pop-up, inspired by the retailer’s “Do 96 Hours In” campaign, features clothes curated by influencers Tara Sowlaty and Alyssa Coscarelli, plus local events and the chance to snag $96 overnight stays.

Fashion & Apparel DSW encourages consumers to donate shoes at its DSWGives Do Good Popup

Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.

Hotels, Hospitality & Travel Bloomingdale's Loews Regency lobby popup offers holiday shopping and customization

Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.

Merchandising & Curation The Marathon Clothing launches SoHo popup to reach East Coast consumers

Late Rapper Nipsey Hussle’s retail line, The Marathon Clothing, is debuting a pop-up space in SoHo this holiday season. The brand, which is based in Los Angeles, focuses on a core line of streetwear-influenced clothing, and this move will make it much more accessible to East Coast fans of the label and its founder.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Entertainment eBay's Black Friday 'Escape Room' Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Beauty Coming Full Circle: Sustainable Retail In A Post-Recycling Age

PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go

Advertising Missguided x Love Island's App Collab Styled Fans Like Their Favorite Stars

A 'shop the look' page on the television series' app caused Missguided sales to surge—proving the viability of 'see now, buy now' capabilities as well as creative ways to drive commerce via content

Retail 'Love Island' fans can instantly shop the show's looks through a Missguided app integration

UK fast-fashion retailer Missguided has partnered with reality show Love Island to allow viewers to instantly shop looks worn by the contestants through the show’s app. The app gives viewers an easy way to identify and purchase the outfits that they see live on screen, turning shopping into part of the entertainment. Missguided said the integration increased sales by 40% compared with the eight weeks prior to when the show started airing.

Shopper Education & Assistance Adidas works with nonprofit Parley for the Oceans to help source and manufacture products from recycled ocean plastic

Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.

Sustainability & Transparency H&M x Lyft offer free rides to stores for New Yorkers who want to recycle their clothing

Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.

Health The ASOS Foundation's Upcycled Hygiene Products Are Helping Keep Women In School

The online fashion retailer is transforming textile waste into a ticket for young women's undisrupted education and to support their wellbeing, creating re-usable sanitary pads

Home Lowe’s supports young people in skilled trade endeavors

Home improvement retailer Lowe’s is leading a group of 60 companies working to teach trade skills to young people. The program, called Generation T, is meant to improve job prospects for underprivileged people and shrink the gap in the skilled trade labor market, which could have three million vacancies by the end of the next decade.