Fashion retailer Abercrombie & Fitch is opening an outpost at the Hoxton hotel in Williamsburg, featuring city-influenced apparel and events for young travelers. The pop-up, inspired by the retailer’s “Do 96 Hours In” campaign, features clothes curated by influencers Tara Sowlaty and Alyssa Coscarelli, plus local events and the chance to snag $96 overnight stays.
Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.
Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.
Late Rapper Nipsey Hussle’s retail line, The Marathon Clothing, is debuting a pop-up space in SoHo this holiday season. The brand, which is based in Los Angeles, focuses on a core line of streetwear-influenced clothing, and this move will make it much more accessible to East Coast fans of the label and its founder.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play
PSFK considers emerging sustainable retail practices within the circular economy, tracing the new ways companies from fashion to food are designing sustainability into their business model from the get-go
A 'shop the look' page on the television series' app caused Missguided sales to surge—proving the viability of 'see now, buy now' capabilities as well as creative ways to drive commerce via content
UK fast-fashion retailer Missguided has partnered with reality show Love Island to allow viewers to instantly shop looks worn by the contestants through the show’s app. The app gives viewers an easy way to identify and purchase the outfits that they see live on screen, turning shopping into part of the entertainment. Missguided said the integration increased sales by 40% compared with the eight weeks prior to when the show started airing.
Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.
Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.
The online fashion retailer is transforming textile waste into a ticket for young women's undisrupted education and to support their wellbeing, creating re-usable sanitary pads
Home improvement retailer Lowe’s is leading a group of 60 companies working to teach trade skills to young people. The program, called Generation T, is meant to improve job prospects for underprivileged people and shrink the gap in the skilled trade labor market, which could have three million vacancies by the end of the next decade.