Retail

Brand Activation & Immersion eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Fashion & Apparel Vogue Wedding Salon Offers Guests Exclusive Merch & In-Store Services

The Tokyo dress salon will offer customers gowns and accessories from designers like Giambattista Valli and Alexander McQueen while also providing makeup, hair and photo services

Design Interview: How PERCH Helps Retailers Combine The Best Of Physical And Digital

Trevor Sumner, CEO of Perch Interactive, explains why after retail's non-apocalypse of 2017, the store experience is king again—but with digital integrations that enable optimal discovery, convenience and flexibility

Consumer Goods Interview: Subscription Essentials Service On Enabling Consumers To Shop Their Values

Grove Collective's CEO explains how he identified an unmet consumer need for an easy way to shop sustainable, healthy and environmentally friendly products, and how the company is meeting it with a personalized, subscription-based service

Food & Beverage Apricart Personalizes And Streamlines The Grocery Shopping Experience

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Grocery, Convenience & Supermarket Kroger Debuts Own Mobile Payment System For Loyalty Shoppers

An app-integrated payment system from the supermarket chain aims to make checkout easier than ever while also linking to customers' rewards accounts

Retail Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Merchandising & Curation Japan Aims To Automate All Convenience Stores By 2025

The Japanese government is utilizing RFID technology to make fully autonomous stores possible, enabling convenience for shoppers as well as combatting Japan's worker shortage

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Shopper Education & Assistance Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Home Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort