Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
Special event centereon winning strategies for DTC retail
Kevan Wilson is the EVP of Partnerships and Business Development at b8ta, a software-powered service designed to make physical retail accessible for all product makers and exciting for all customers.
Technology should be designed to bring things into focus and make us calm, anthropologist Amber Case argues
about the PSFK Creative Intelligence Platform
Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations.
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement.
With our partner Verizon, PSFK is proud to present the people, organizations and companies that are building the future, finding innovative uses for technology to do more new and do more good.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.