Retail Automotive Millennials

Analysis Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Automotive How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Loyalty & Membership Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Brand Activation & Immersion Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Luxury Mercedes-Benz Instagram Contest Will Fill Winners' Bucket Lists

In a bid to appeal to the social-savvy millennial demographic, Mercedes is launching a contest in promotion of its A-Class sedan that asks participants to submit bucket lists using its Instagram template

Post Purchase Service & Support Goodyear Designs A Flexible, Time-Saving Tire Purchase Process For Busy Millennials

Roll by Goodyear introduces flexible on or off-line buying and various installation options to work with customer's busy schedules, redesigning the once-tiresome process for modern shoppers

Banks, Insurance & Financial Services How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

Retail Rental Car Reward Program Lets Customers Exchange Points For Bitcoin

With E-Z Rent A Car's loyalty program, members can redeem accumulated points for discounts, toll passes and digital currencies

Entertainment Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Retail How Brands Can Build Trust Though Privacy Tools

By letting users take control of what information is shared, brands can greatly improve their relationships with customers

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Op-Ed: Why The Barcode Will Soon Become The World's Largest Consumer Engagement Platform

Niall Murphy, CEO and co-founder of smart products platform EVRYTHNG, discusses how an update to the standard will give every product a web address

Design This Online Design Course Lets People Create Their Own Sneakers

The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course