Retail Automotive

Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

President of Research & Strategy Scott Lachut and Strategist Conner Dial help us navigate using bots in customer service apps

May 8, 2018

Ideas We Are Tracking

A pioneer of the gig economy, Uber is reportedly developing an on-demand, short-term staffing business
Ahead of 2019 IPO, experts value Uber at $120 billion, almost double the company’s valuation earlier this year
22% of UK car buyers plan on choosing an electric or low emission vehicle next
Brenda McNary. Marketing lead, Uber
Fred Thomas. VP and General Manager, Goodyear Retail
Renault Italy is using chatbots to sell its SUV directly through Instagram Stories and Facebook Messenger
Online retailers face hurdle of delivering warehouse employees to work
Patrick Kelly. AVP of Digital Product Development, USAA
With a 4/5 score, Cadillac’s automated Super Cruise beats Tesla’s Autopilot in Consumer Reports survey
David Schick. Director of Research, Consumer Edge Research
54% of Americans are using streaming, ride-hailing, home sharing or maintenance services, with 25% of those using them every single day
Connected car data and services could generate $750 billion global revenue by 2030, according to McKinsey forecasts
Porsche claims to be the first automaker to successfully employ blockchain technology, which can control car access and collect data to increase safety
Robin Page. Senior Vice President of Design, Volvo Cars
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