Retail Beauty Children

Beauty How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Automotive PSFK Tracker Shows How Purposeful Brands Won 2018 And Will Play 2019

Consumer sentiment analysis shows purpose-driven brands creating positive impact are seen as most innovative, by using their platforms to harness the power of global perspective through their local strategies

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Entertainment Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Children Interview: How A Baby Skincare Brand Enables Quality, Transparency And Affordability

In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers

Packaging & Product Engagement Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

Wellness How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Retail How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Home Crate & Barrel Launched A Whimsical Brand Just For Kids

Crate & Kids is the home retailer's latest collection for little ones, including everything from furniture and bedding to toys and decor

Design This Online Design Course Lets People Create Their Own Sneakers

The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course

Technology Interview: Why Chatbots Continue To Fail Us

Digital anthropologist Amber Case explains why conversational AI still has a long way to go before it meets our expectations

Advertising LUSH Fights For Transgender Rights With A Large-Scale Campaign

All 250 LUSH stores in North America have received a makeover in order to display messages for the campaign

Loyalty & Membership 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season