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Retail Beauty Gen Z

Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Event

This briefing will allow attendees to get an inside scoop from several pioneering companies across the city while also engaging and learning from the PSFK retail intelligence team.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

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