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Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Todd Kaplan is the Vice President of Marketing with PepsiCo. He is also the leading marketer for LIFEWTR, a water brand of Pepsi's that works with emerging artists to turn each water bottle into a space for unique art.

Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

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