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Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Walter de Brouwer is the founder and CEO of Scanadu, a NASA Ames Research-based company with the mission of putting the diagnostic power of a hospital in the hands of the consumer, modeled after the fictional tricorder once imagined in Star Trek. Walter is a Belgian-born technology entrepreneur. He started Scanadu in 2010 after a life-altering family emergency. His goal is to build a suite of smartphone-esque medical tools that reimagine access to healthcare for the people. Prior to Scanadu, de Brouwer ran One Laptop Per Child Europe and founded Starlab. His companies were involved in two IPOs and the merger of Eunet with Qwest Communications (now CenturyLink).

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Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017

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