Retail Beauty Loyalty & Membership

Brand Activation & Immersion How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Beauty Interview: L'Oreal On Using Technology To Enable Personalized, At-Home Hair Coloring

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

Loyalty & Membership 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Retail Wellness-Focused Beauty Store Merges Co-Working With Retail

Indie retailer Take Care is introducing co-working into its brick-and-mortar store, with a focus on wellness and work to differentiate itself in the 'retail-as-a-service' economy

Advertising P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Merchandising & Curation Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Store Experience & Design Wander Beauty Drives Online Engagement With Physical Pop-Up

Aiming to strengthen its DTC online sales while maintaining wholesale partnerships, the beauty brand will debut a popup in uptown Manhattan that offers exclusive products and customization

Fitness & Sport How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Fashion & Apparel Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Automotive The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Packaging & Product Engagement MAC Cosmetics Targets Gen-Z Consumers With Phygital China Concept Store

As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping

Health Interview: How A Membership-Based Personal And Household Care Brand Is Democratizing Non-Toxic Living

Society Products is dedicated to enabling non-toxic living for all, using a subscription model that enables low costs for members on natural cleaning and personal care