Retail Beauty Millennials

Beauty Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

Gen Z Interview: Inside CVS’s (Millennial-Geared) ‘BeautyIRL’ Stores

Maly Bernstein, vice president of beauty and personal care, discusses the retailer's radical makeover of the category via new concept stores featuring trendy brands and immersive experiences—including Glamsquad salon services

Brand Activation & Immersion Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Millennials Alibaba Program Brings Indie Foreign Brands To Millennials In China

Subsidiary Taobao's incubator brings brands from around the world into its lucrative ecosystem, helping them with customer data and interactive livestreaming

Packaging & Product Engagement Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

Home Glossier's Empty Beauty Bottles Become A Furniture Collection

The beauty brand contributed to a collection of upcycled furniture at NYCxDesign 2018, where the pieces constructed from used plastic bottles married sustainability and style while representing an exercise in design for circularity

Children How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Design This Online Design Course Lets People Create Their Own Sneakers

The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Retail Shiseido Sets New Makeup Trends With The Help Of High School Girls

The Japanese cosmetics company developed a new product line called Posme in collaboration with high school girls

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Health This Startup Aims To Undercut Beauty Industry Markups

Brandless adds beauty essentials to its $3 product catalog