Retail Beauty Millennials

Beauty DTC Brand Kinfield Elevates Outdoor Essentials For Modern Consumers

Kinfield is an outdoors beauty and personal care brand meant for on-the-go consumers who value all-natural ingredients, uniquely positioning itself at the juncture of green products, healthy living and the experience economy

Consumer Goods Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

Brand Activation & Immersion PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Features Op-Ed: CEO On Ten Years Of Kickstarter

Kickstarter's Aziz Hasan reflects on the crowdfunding site's journey since launch in 2009, highlighting its continued evolution of service and dedication to supporting authentic creativity

Analysis Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Health P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Fashion & Apparel Social Retail Platform Lets Fans Shop Live With Influencers

Mobile ecommerce app Dote recently launched a 'Shopping Party" feature, livestream interactive videos aimed at recreating the experience of shopping with friends where viewers can watch influencers browse apparel

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Interview Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Post Purchase Service & Support DSW Enhances Shoe Shopping Experience With In-Store Nail Salon

The salons, run by the Ohio nail company W Nail Bar, will offer manicure and pedicures as well as refreshments, increasing DSW's store value with personal services

Merchandising & Curation Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Millennials Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

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