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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

As Slack Research Team Lead Christina Janzer explains, it isn’t enough for brands to take user feedback at face value, they must place humanity at the core of products

September 4, 2018

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