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Retail Beauty Shopper Experience

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Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Event

Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report

January 16, 2019 | New York City
Expert

Ayah is the founder and CEO of littleBits, an open source library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun. Using step-by-step instructions, littleBits offers easy to follow DIY electronics kits consisting of tiny circuit boards engineered to be combined in order to perform custom functions. Named as one of CNN’s Top 10 Emerging Startups to Watch, littleBits won Ayah a spot on Fast Company’s 100 Most Creative People and Popular Mechanic’s 25 Makers Who Are Reinventing the American Dream. She is also an alumna of MIT Media Lab and a TED Senior Fellow.

Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

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