Retail Beauty


How Retailers Are Integrating Augmented Store Displays

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail


During a webinar on Friday, June 22 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Shopper Marketing Debrief

June 22, 2018

Billy is co-founder of the Energy Action Coalition and co-founder and CEO of Mosaic. Through his contributions, the Energy Action Coalition has become the largest youth advocacy organization in the world focusing on climate change issues. He has brought together over 50 organizations, encouraged 600 colleges to commit to lowering their carbon footprints and trained thousands of young people to become more aware of climate issues. Billy also developed a proposal to create a Clean Energy Corps to produce five million green jobs. As CEO of Mosaic, he is leading the first peer to peer lending platform for solar power by providing people the opportunity to borrow and invest against solar power. Billy has been named as Rolling Stone magazine’s “Climate Hero”, an Utne Reader's “50 Visionaries Who Are Changing Your World” and was elected as an Ashoka Fellow. Billy is co-author of “Making Good: Finding Meaning, Money & Community in a Changing World.”


At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017

Ideas We Are Tracking

Chanel marshals 3D-printed mascara to enable personalization and precision for mass-market consumers
Millennials are driving the current upswing in the fragrance market
Amazon prepared to launch ‘indie beauty shop’ offering shoppers smaller, niche brands
Monica Arnaudo. SVP of Merchandising, Ulta
Michelle Lee. Editor-in-Chief, Allure
Target’s AR studio lets you try out makeup at home
Vitamin Shoppe to localize marketing with 800 Instagram accounts for each US stores
Clairol and Snapchat join forces to make trying-on and purchasing hair color as easy as clicking a button
The future of beauty, according to L’Oreal’s tech & design guru
Mary Beth Laughton. SVP of Digital, Sephora.
Counterfeiting makeup is a new trend in Chinese how-to videos
Consumer interest in VR has dropped, but digital reality is ready to take off
Google will now let users buy items through Assistant and search
8 qualities that define young Chinese consumers

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about the PSFK Creative Intelligence Platform

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