Retail Beauty

How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings


Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City

Ideas We Are Tracking

73% of Gen Z respondents are interested in curated subscription-type services, particularly for fashion, consumer electronics, health and beauty products
Harry’s takes on the women’s shaving market with Flamingo, a new subscription-based line of products designed for female consumers
70% of women identify as “casual” shoppers for beauty and skincare products
Target is launching a new private label line of home essentials, all priced at $2 or less
Marie Driscoll. Managing Director for Luxury & Fashion, Coresight Research
Alipay boasts over 700 million annual users, making for a 200 million user increase year on year
Bloomingdale’s rolls out WellChemist clean beauty shop-in-shops to nine locations
ColourPop Cosmetics collaborates with Disney to create a Princess-themed limited edition make-up collection
The Museum of Ice Cream has collaborated with Sephora to create a colorful, unisex makeup line for customers to express their love for sweet treats
Nathan Puksta. SVP of Marketing and E-commerce, Kiehl’s
77% of Kiehl’s direct-to-consumer revenue is generated by rewards program members
Instagram is driving jewelry sales, with sales of singular earrings alone up nearly 30% in two years
Wellness crystals hit mass with Sephora’s “Starter Witch Kit”
Mark Tritton. EVP and Chief Merchandising officer, Target
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