Retail Beauty

How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products


PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.

January 13, 2019 | New York City

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems

October 31, 2018

Ideas We Are Tracking

Blockchain app Lolli lets users earn Bitcoin rewards for shopping with retailers like Sephora
Coty’s Clairol brand has launched a new app for the Google Assistant platform that talks consumers through the entire at-home hair dyeing process
“Personal Care, Beauty & Anti-Aging” is the health and wellness industry’s largest sector, and accounts for almost $1.1 trillion in expenditures
Maly Bernstein. VP of Beauty & Personal Care, CVS Health
Unilever Canada is offering a direct-to-consumer campaign for the holidays, letting customers personalize Baby Dove wash and lotion packaging via a branded microsite and having products delivered to their homes
Thomas James. General Manager, Jean Paul Gaultier
Apple will start selling L’Oreal’s newest tool called the My Skin Track UV, made by La Roche-Posay
Michael Pollack. Co-Founder & Chief Brand Officer, Heyday
Elizabeth Shaffer. Co-Founder, Masse
eBay releases 2018 holiday shopping trends, using search data to predict what consumers want most
Estée Lauder is hosting a hackathon at its new Long Island City Technology Hub to encourage innovation within the company
Nearly 1 in 4 (22%) of shoppers are more likely to be loyal to a brand that offers related amenities like personal stylists or makeovers
The subscription e-commerce market has grown by more than 100 percent a year over the past five years; the largest such retailers generated more than $2.6 billion in sales in 2016, compared to $57.0 million in 2011
73% of Gen Z respondents are interested in curated subscription-type services, particularly for fashion, consumer electronics, health and beauty products
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