Retail Consumer Goods

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Brand Activation & Immersion Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Consumer Goods Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Fashion & Apparel Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Health Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Merchandising & Curation Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Fitness & Sport PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Delivery & Logistics 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Food & Beverage Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Grocery, Convenience & Supermarket Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Retail Pinterest Surveys Top Searches To Project Food Trends For 2019

Based on top consumer food searches across its platform, Pinterest revealed its projections for trending foods in 2019, showcasing healthy, sustainable meals with unusual ingredients

Shopper Education & Assistance Walmart Gamifies Employee Training With Mobile Simulation

A game called Spark City will train Walmart associates on how to manage the store floor, simulating various scenarios on a mobile training app

Automotive How JD.com Remains A Leader In Delivery & Logistics Innovation

JD.com, one of China's top retailers, offers flexible delivery and fulfillment options to allow shoppers to choose the one that best meets their in-moment needs

Packaging & Product Engagement Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product

Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences