Retail Consumer Goods Gen Z

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Banks, Insurance & Financial Services Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Brand Activation & Immersion Interview: How PERCH Helps Retailers Combine The Best Of Physical And Digital

Ahead of his Shoptalk appearance, Trevor Sumner, CEO of Perch Interactive, explains why after retail's non-apocalypse of 2017, the store experience is king again—but with digital integrations that enable optimal discovery, convenience and flexibility

Retail PSFK Tracker Proves DTC Takes Spotlight Across Industry Verticals

Consumer sentiment analysis shows that digitally native brands are taking prime spots in apparel, grocery and beyond

Advertising IKEA Is Dropping Furniture Collections Like It's Nike

Homeware co seems to be taking a sneaker-company approach to its sales and marketing by testing hip limited editions in the market

Gen Z Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Syndicated Is Big Tech Squeezing Out Startup Competition?

Young firms struggle to compete as deep-pocketed companies like Facebook and Amazon clone products and consolidate their power

Gaming & Play Museum Showcases History of Brands

A historical collection of more than 500,000 branded items

Luxury Jeff Fromm: L’Oreal Taps into Instagram to Explore Future of Image-Based Social Media

Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms

Design Nike Rethinks the Zipper for More Accessible Sneakers

Nike's latest special edition involves an easy-entry footwear system to cater to athletes of all abilities

Innovation Shawn Parr: Putting Purpose Before Pride and Values Before Greed

Why your company's intentions can engage your people, bring social good and perhaps even reap profits in the process

Home Shawn Parr: What Have You Done Today to Make Someone Feel Special?

The head of Bulldog Drummond on how simple acts of kindness can build brand and consumer loyalty

Work Shawn Parr: Is Your Business Working On Purpose?

In order to create a successful business strategy in today's fast-paced market, having clear intentions is paramount.