Retail Consumer Goods Millennials

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Beauty Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

Consumer Goods Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Health P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Brand Activation & Immersion E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Interview Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Millennials Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Food & Beverage Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Merchandising & Curation Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

Home Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Loyalty & Membership PSFK Retail Conference Preview: Iris Nova Founder On Beverage Innovation And Next-Generation Customer Loyalty

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, Iris Nova (comprising brands Dirty Lemon and The Drug Store) founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Children Interview: How A Baby Skincare Brand Enables Quality, Transparency And Affordability

In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers

Packaging & Product Engagement Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

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