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Hershey Is Battling Declining Candy Purchases In the Grocery Aisle. Now A Former Unilever Exec Is Fighting To Sweeten Sales With Deep-Data Insights

Doug Straton, chief digital commerce officer, is spearheading a digital transformation of the confectionary giant to turn waning ‘impulse buys’ into planned purchases

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

&pizza founder Michael Lastoria’s advice to entrepreneurs: businesses are built by employees, not ideas

September 10, 2018

Ideas We Are Tracking

Laura Batcha. CEO and Executive Director, Organic Trade Association
84% of US consumers prefer in-store shopping over ordering their groceries online due to the inability to touch produce
Jennifer Hale. Global Director of Shopper Marketing Strategy, Coca-Cola
Adidas, AMEX, Tropicana and Paramount Pictures among brands to test wide-format video ads on Pinterest
Coca-Cola launched its first-ever alcoholic drink on Monday, Lemon-Do, which is now available in Japan with 3%, 5% and 7% alcohol versions
Nike’s AR Facebook Messenger experiment was a customer hit
Coca-Cola’s new soda machine lets customers mix their own flavors via Bluetooth
adidas brand identity guidelines revealed
Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
Tyson Foods invests in clean-eating startup Future Meat Technologies
Facebook and Nike just gave hypebeasts a reason to use Messenger
5 challenges retailers face with barcoding systems
adidas & Reebok top fashion industry’s transparency index
Consumer electronics projected to rise another 3.9% to $1.014 trillion this year

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about the PSFK Creative Intelligence Platform

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