Retail Consumer Goods


Robots Use Static Electricity To Make Nike Shoes

Robotics startup Grabit uses static instead of "fingers" to gather materials and assembles Nikes at 20 times the pace of a human worker

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A Preview To The Fully Empowered Consumer
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017

Ideas We Are Tracking

[News] Adidas’ latest 3D-printed shoe puts mass production within sight
[Opinion] The fourth industrial revolution will be lead by human creativity, not machines
[Stat] Which fashion categories do Amazon’s private labels threaten?
[Insight] An inside look at the ups and downs of Walmart’s journey
[News] LVMH will launch a multi-brand e-commerce site
[Insight] Poor Chinese villages are using e-commerce to escape poverty
Nike called upon to design different jersey designs for female athletes (Marketing Magazine)
Nike collaborates with type designers for a custom football font (Behance)
Nike+ App To Relaunch As Online Store Offering Exclusive Product Access (Marketing Mag)
SnapGlass? HoloChat? Snapchat is secretly hiring wearable technology experts
Paying Employees to Lose Weight
The Next Big Thing In Retail: Programmatic Commerce
Black and Glico together with more, tells us to talk about a “sweet love” _ _ curiosity Business Daily (QDaily)
Adidas Hopes Shoppers Will Pay $600 Per Year for Subscription Boxes

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