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Retail Consumer Goods

Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

Soumya Nair. Director of Marketing Insights, Kerry
Brandless, the direct-to-consumer home essentials business where almost everything is $3, has launched a subscription option
Walmart plans to hire 2,000 technology experts this year to support its efforts both in stores and online – and compete with Amazon
Gillette released a commercial calling on men to change their behavior in light of the #MeToo movement
Chobani moves into non-dairy sector with coconut-based line of products without the “yogurt” label
Walmart’s loyal online grocery shoppers are 30% more likely than the average online grocery shopper to cite in-store pickup or curbside pickup as a major influencer when choosing where to shop among online grocers
Smartwater owner Coca-Cola has partnered with Boxed for exclusive debut of Smartwater Antioxidant and Smartwater Alkaline
Amazon was the go-to choice for last minute gift shoppers in 2018
Diageo uses Amazon Alexa voice technology to promote Talisker whisky
Target has added its Christmas tree inventory to a mobile augmented reality feature so shoppers can try in their homes before they buy
Mountain Dew beverage Game Fuel, planned for January 2019 release, is a specially concocted refreshment the brand is calling ‘the first drink made by gamers, for gamers’
CBD brand Not Pot partners with The Bail Project to tackle the war on drugs
Walmart announced the acquisition of Art.com, described as the world’s largest online retailer in the art and wall décor category
Orders on Amazon generated by ads increased 54% in 2018
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