Retail Entertainment Africa
Latest Trend Reports
Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon
Shopify Studios is launching with a series of documentaries about small businesses and will eventually release podcast content as well, helping startups raise their exposure through engaging content
Riders can request a special code from their driver that gives them access to exclusive ticket pricing on concerts and sporting events
Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience
Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience
Hoping to help brands better connect with consumers, the streaming app will allow retailers to sponsor its flagship Discover Weekly playlists, running a series of ads to reach the most loyal listeners
The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending
Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience
Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations
Carnival's Caribbean Princess and Regal Princess ships will feature a slew of new technology rolling out across the next year.
Media publications encourage subscription purchasing by offering in-depth and inciting content behind a paywall
Brands are building communities around their content, fostering relationships between customers in order to increase loyalty
Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products
Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion