Retail Entertainment Gen Z

Beauty Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Banks, Insurance & Financial Services Interview: How An Ecommerce Credit Alternative Aims To Level The Playing Field For All Customers

Financial wellness platform Zebit leverages consumer data technology in order to provide a transparent, trustworthy alternative to traditional credit card retailing, giving purchasing power to more customers regardless of credit

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Advertising Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers

Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps
Gen Z IKEA's Back-To-School Ad Is A 25-Minute ASMR Video

Soothing sounds are used to showcase IKEA products

Design What Can We Expect From Generation Z?

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.

Syndicated M.I.A. Still Has A Bone To Pick With The Music Industry

Punk-rap star comes out of retirement to talk about her place in pop music, conspiracy theories, and being an artist.

Retail Jeremiah Rosen: Why Audi's Prom-otional Ad Hit The Right Chord [Super Bowl 2013]

President of agency, Campfire, is charmed by the car company's perfect branded coming-of-age story that humanizes the brand.

Home Is Victoria's Secret The Playboy Of Lingerie Brands?

The USA's largest underwear brand is selling consumers an outdated vision of femininity, and they are buying it.

Innovation How A Drug-Related Tragedy Inspired A Transformational Platform

Creating a new culture and vocabulary around living on a 'natural high' is the only way to successfully irradiate the "cool factor" that surrounds drug use.

Technology

Voice-interface is described as "smarter than a search engine," because her software understands what you want to know.