Retail Entertainment LGBT

Brand Activation & Immersion Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Analysis How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Advertising Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Merchandising & Curation Audible Taps Alexa To Help Power Customer Support Hotline

Amazon's latest Alexa skill connects Audible listeners to a customer service representative on command

Cafe & Restaurant How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Fashion & Apparel How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Food & Beverage VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Fitness & Sport NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Retail Hear, See, Smell And Feel The Music At XIX Collective

A four-dimensional dome in Long Island City offers busy New Yorkers an intimate concert-going experience that stimulates every sense using high-tech integrations

Design Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Children How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience