Retail Entertainment Loyalty & Membership

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Analysis How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Brand Activation & Immersion How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Entertainment How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Advertising Spotify Lets Brands Sponsor Listeners' Weekly Discovery Playlist

Hoping to help brands better connect with consumers, the streaming app will allow retailers to sponsor its flagship Discover Weekly playlists, running a series of ads to reach the most loyal listeners

Automotive Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Hotels, Hospitality & Travel Carnival Cruise Updates Liners To Include Interactive Tech

Carnival's Caribbean Princess and Regal Princess ships will feature a slew of new technology rolling out across the next year.

Fashion & Apparel How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Features How Media Brands Like The Economist Use Community To Build Connections With Consumers

Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Loyalty & Membership YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Retail Cartoon Network Brings Its Shows To Life With Themed Hotel

The hotel will serve as complement to Lancaster, PA's Dutch Wonderland Amusement Park, and offer guests the chance to immersive themselves in their favorite animated shows

Merchandising & Curation How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

Beauty Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Entertainment Walmart Customers Can Sign Up For Monthly Ebook And Audiobook Subscriptions

The retailer giant teamed up with Rakuten in order to create a digital book and audio program intended to compete with Amazon's