Retail Entertainment Millennials

Cafe & Restaurant MUTTS Canine Cantina Is A Member Club For Millennial Dog Owners

The elevated dog park merges with a fast-casual cafe, giving members the chance to relax and sip margaritas as well as bond with fellow canine lovers at two locations in Texas

Banks, Insurance & Financial Services PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Brand Activation & Immersion Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Analysis Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Entertainment Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Loyalty & Membership China Pioneers Live Streaming Retail Experience For Young Consumers

Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope

Design This Online Design Course Lets People Create Their Own Sneakers

The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course

Interview Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Gen Z Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers

Retail These Smart City Fixtures Gather Data To Build Hyperlocal Knowledge

We spoke to Sandra Richter, co-founder and CEO of Soofa, about smart city furniture and a hyperlocal, data-driven approach to retail and advertising

Automotive Campaign Lets People Use YouTube Views As Currency

This creative campaign had people in the Netherlands uploading videos of them with an Opel car to try and get enough views to purchase one

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