Retail Entertainment Millennials

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Entertainment Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Retail Walmart Is Creating A New Branded Video Series

A new series on YouTube shows how millennials have to grow up into while showcasing products from various brands in each episode

Delivery & Logistics Netflix Co-Founder's Next Disruptive Service Offers Daily Movie Tickets For $10 Per Month

MoviePass allows subscribers to see movies in theaters for a low monthly fee, following in Netflix's footsteps

Viacom’s New Study Is A Marketer’s Blueprint For Millennials
Millennials Building A Better Convenience Store For The On-Demand Economy

Delivery startup goPuff offers anything you'd expect from your local shop, even when other competitors have closed for the night

Design What Can We Expect From Generation Z?

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.

Technology Lucy Farey-Jones: The Super Bowl Ad Hangover [Super Bowl 2013]

For the first year, half of Americans will re-watch super bowl ads, so how long is the actual lifespan of one of these spots? Do they linger?

Work Rick Murray: Why Millennial Shoppers Are Alpha-Influencers

The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?

Syndicated

The 'Under the Thumb' app will launch in March in seven European countries, and create a more networked viewing experience.

Luxury Ruby Pseudo: A 19 Year Old On Conspicuous Consumption

A millenial's thought's on the culture of consuming luxury products propagated by certain musical artists.

Home This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Innovation Cory Kennedy Won't Go To Rehab?

Cory Kennedy, the Internet It girl that rose to fame in a matter of months last year, is at it again. Or rather, she never really stopped. Blogging that is....