Retail Entertainment


Walmart Is Creating A New Branded Video Series

A new series on YouTube shows how millennials have to grow up into while showcasing products from various brands in each episode

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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017

Ideas We Are Tracking

[Inspiration] Netflix employees created a vending machine concept for developing markets
[News] Selfridges is opening music venues inside its stores
[Stat] The app economy will be worth $6 trillion in five years thanks to mobile commerce
[News] T-Mobile launching its flexible ‘Digits’ plan on May 31st
[News] NBCUniversal spent around $230 million to buy the video tutorial site Craftsy
[Stat] Viacom’s New Study Is A Marketer’s Blueprint For Millennials
[News] Shopify will let gamers buy T-shirts and other real-world goods inside a game
[Insight] There has been a “global implosion” of trust in business, government, and the media
[Opinion] How micro-interactions drive user engagement
[Stat] Amazon plans to grow their domestic workforce by 55 percent in the next 18 months
[News] Amazon is getting into anime with their new service ‘Anime Strike’
[Stat] One third of global consumers say they would use banking services from Google and Amazon
[Stat] Facebook’s profits will likely exceed $10 billion in 2017
[Insight] Target executives share some of the big trends from CES

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