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Retail Entertainment

Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Event

PSFK’s Future of Retail 2019 Conference will serve as the cornerstone event for New York Retail Innovation Week, an inclusive calendar of events in NYC this January that will provide a learning platform for executives working at retailers and brands.

January 13, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

August 20, 2018

Ideas We Are Tracking

Aaron Levant. Founder, NTWRK
Best-selling author James Patterson’s next book will be released via Facebook Messenger
52% of Gen Z males prefer non-traditional sports content, such as competitive gaming or obstacle courses, with many citing an overabundance of advertising as a reason why
Walmart partners with MGM to prop up its Vudu streaming service, with a focus on family-friendly content
Netflix streaming alone accounts for 15% of the world’s internet traffic
54% of Americans are using streaming, ride-hailing, home sharing or maintenance services, with 25% of those using them every single day
American Airlines becomes the first airline to offer free live TV on all domestic flights
Amongst Gen Zers, 61% have fully switched to streaming services when it comes to video content consumption
Six Flags offers upgraded loyalty program, including free access and exclusive experiences, in effort to increase consumer engagement
Amazon is in process of acquiring the Landmark Movie Chain
Jonathan Nowak Delgado. Co-founder, HolodeckVR
HTC’s Viveport apps and games to make debut on Amazon’s online store in coming weeks, growing user base
Jennifer Hale. Global Director of Shopper Marketing Strategy, Coca-Cola
Following closure of Toys R Us, Amazon to release its own holiday toy catalogue
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