Todd Defren is recognized globally as a Social Media and Public Relations innovator, thinker and lecturer. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power 150. Defren is a principal at SHIFT Communications a hybrid PR firm named “New Media Agency of the Year” in 2008 and “Agency of the Year” in 2007. Defren is the visionary behind the Social Media Release and Social Media Newsrooms; a co-founder and Board Member of the Social Media Club a PRWeek ‘40 Under 40’ honoree, an Advisory Board Member for the Smartbrief On Social Media, a Fellow of the Society For New Communications Research, and, a frequent Social Media Speaker. He was referred to as a “Social Media Marketing Master” in Mashable in 2010.