Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition
The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience
Latest Trend Reports
Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.
This major technology company offers many opportunities for brands, including: Google Lens AI-powered software that can detect an object through a mobile phone’s camera and prompt unique actions or suggestions. Google Assistant Google’s life-like voice-based assistant, which is currently connected to over 400 million devices, lets brands build Actions to connect directly with its users Google Maps Platform Google’s recently revamped Google Maps API Platform includes maps-based, industry-specific solutions, such as asset tracking and ridesharing Google ARCore Google’s AR platform for Android was released in 2018 and already has more than 60 app releases from major brands
PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer
Ideas We Are Tracking
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
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