Retail Fashion & Apparel Africa

Brand Activation & Immersion How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Fashion & Apparel Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Luxury Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Merchandising & Curation 11 Honoré Popup Offers Visitors Shoppable, Size-Inclusive NYFW Experience

The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares

Gen Z American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Loyalty & Membership Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Packaging & Product Engagement Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Home QVC Fans Can Purchase Directly On Video-First Mobile App

Mimicking shoppable social media content, the network is offering an app feature that uses video content to inform viewers about products as well as let them purchase immediately

Fitness & Sport Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

Hotels, Hospitality & Travel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Retail H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Shopper Marketing & Promotions David's Bridal Targets Millennials With Low Prices And Styling Service

The bridal brand is planning a comeback with a strategy centered around lower dress prices, complimentary personal styling and inclusive sizing