Retail Fashion & Apparel LGBT

Fashion & Apparel Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Brand Activation & Immersion PSFK's President of Research And Strategy: How Untethered Lifestyles Are Driving Modern CX

Scott Lachut, the head of PSFK's research and strategy arm, imparts some advice on how to cater to consumers who are always on the go

Entertainment Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Loyalty & Membership Vans Family Program Offers Members Chance To Create Unique Kicks

Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access

Food & Beverage How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Fitness & Sport How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Packaging & Product Engagement Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Luxury How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Merchandising & Curation Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Home How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Retail Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Transactions & Payments Luxury E-Tailer Farfetch Gives Customers Credit For Used Handbags

The ecomm's 'Second Life' initiative will take consumers' used designer bags and give them money towards future purchases on its site

Shopper Education & Assistance Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages