Retail Fashion & Apparel Millennials

Brand Activation & Immersion PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Fashion & Apparel Neiman Marcus Fashionphile Acquisition Offers Shoppers Luxury Resale

As more retailers join the sustainable and circular fashion trend, the high-end department store is enabling premium resale through its acquisition of the e-consigner

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Packaging & Product Engagement E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Retail Social Retail Platform Lets Fans Shop Live With Influencers

Mobile ecommerce app Dote recently launched a 'Shopping Party" feature, livestream interactive videos aimed at recreating the experience of shopping with friends where viewers can watch influencers browse apparel

Delivery & Logistics Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Merchandising & Curation Bridal Resale Platform Expands To Offer Brides "Amazon Of Weddings"

Online retailer Nearly Newlywed is expanding beyond just wedding gowns with an marketplace where curated designers can sell their products via branded storefronts, offering everything from jewelry to wedding gifts

Analysis Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Design DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Post Purchase Service & Support DSW Enhances Shoe Shopping Experience With In-Store Nail Salon

The salons, run by the Ohio nail company W Nail Bar, will offer manicure and pedicures as well as refreshments, increasing DSW's store value with personal services

Events Nine Speakers Not To Miss At This Year's Shoptalk Conference

Ahead of Shoptalk 2019, where PSFK's Piers Fawkes will share insights on the value of physical retail in the digital age, PSFK showcases nine retail innovators not to be missed

Features Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Millennials Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

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