Retail Fashion & Apparel Millennials

Brand Activation & Immersion Interview: Summersalt Founders On Building An Ecommerce Community With Content

Swim and travel-wear brand Summersalt is rolling out a new content platform, The Forecast, to enhance its community by speaking to customers in an authentic way

Fashion & Apparel WeWork London Office Invites Visitors To Shop Its Furnishings

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Merchandising & Curation Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Food & Beverage Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Luxury Jeweler Reinvents The Diamond-Buying Experience For Modern Consumers

In an effort to make the traditionally intimidating process of buying jewelry as hassle-free as possible, Vashi allows its clientele to freely browse its products as well as includes them in the production process, providing elevated customization

Millennials Alibaba Program Brings Indie Foreign Brands To Millennials In China

Subsidiary Taobao's incubator brings brands from around the world into its lucrative ecosystem, helping them with customer data and interactive livestreaming

Beauty Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

Retail Urban Outfitters' Installment Plan Lets Customers Buy Now, Pay Later

Online shoppers are able to pay off purchases in four interest-free installments with Afterpay, a transaction form that appeals to the clothing retailer's young, e-commerce-friendly millennial demographic

Cafe & Restaurant 5 Experiential Retail Destinations In NYC

Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences

Entertainment Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Fashion & Apparel DTC Jewelry Company Uses Instagram To Sell Diamonds

The Clear Cut, a diamond "concierge service," connects with its millennial customers over Instagram and text