Retail Fashion & Apparel Shopper Experience

Brand Activation & Immersion Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Fashion & Apparel How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Events eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Merchandising & Curation Vogue Wedding Salon Offers Guests Exclusive Merch & In-Store Services

The Tokyo dress salon will offer customers gowns and accessories from designers like Giambattista Valli and Alexander McQueen while also providing makeup, hair and photo services

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Luxury Digital-Native Luxury Resale Brand Invests In 30 Retail Stores

The reseller will utilize $25 million in Series-C funding to invest in its brick-and-mortar strategy, also integrating new technology and talent acquisition in a booming resale space

Gaming & Play LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Consumer Goods Amazon Lets Shoppers Click To Buy From Live Video Content

The retailer enters the shoppable video space with Amazon Live, a feature that lets shoppers watch live product demos and tap to buy

Hotels, Hospitality & Travel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Fitness & Sport Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Beauty Report Launch: PSFK’s Store Experience Design Debrief

Our latest report shows how retailers can design physical store experiences that drive engagement and sales in the digital age

Post Purchase Service & Support Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Retail 11 Honoré Popup Offers Visitors Shoppable, Size-Inclusive NYFW Experience

The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares

Gen Z American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content