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Hyper-Personalized Pricing At The Store Level Is Now A Reality

Clothing brand Guess implemented a dynamic pricing system to tailor in-store promotions to local audiences

Expert

Christina Agapakis is the Creative Director at Gingko Bioworks. She is a biologist, writer and artist interested in microbes and the future of biotechnology. She collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.

Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017

Ideas We Are Tracking

Nike launches the ‘Red Carpet’ edition Kyrie 4 basketball shoe with new Facebook Messenger feature
Barneys is hosting a one-of-a-kind immersive brand experience in LA in June, in partnership with Highsnobiety
John McPheters. Co-Founder, Stadium Goods
Customers requested Winser London open a Chelsea pop-up store—so it did
Facebook and Nike just gave hypebeasts a reason to use Messenger
Farfetch partners with Stadium Goods on Sneaker Hub
Rented fashion sector valued at $1.8 trillion
List of innovative luxury stores
Amazon could lead US apparel retail by the end of this year 
How ‘smart glass’ at airports boosts alcohol sales
24% of traffic garnered by the top 10 clothing retailers goes to Macy’s
Retail brand Champion makes a Comeback
Snap is launching a second version of its Spectacles
A brand new period of using color in retail is upon us

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about the PSFK Creative Intelligence Platform

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