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How Sustainable Sneakers Won The Fashion Seal Of Approval

Veja trainers are a lesson in how ethical clothing can also be cool

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A Preview To The Fully Empowered Consumer
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To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

[Insight] Inside Amazon’s One Hour Fashion Week Deliveries
[News] New Live-Design Experience Promises Custom Shoes in Less Than 90 Minutes
[Stat] Instagram influences almost 75% of user purchase decisions
[News] Luxury Pavilion – Alibaba’s exclusive hi-tech offering to its biggest spenders
[Insight] Inside Nike.com Japan’s New Delivery Service
[Insight] Target’s All-Gender Product Line For Kids
[News] A $4 billion clothing company created an exclusive brand for Amazon Prime
[Insight] Nike’s frenemy approach to Amazon is a harbinger of things to come
[Insight] How Much Did That Zipper Cost? With Transparency Pricing, You Know Everything
[News] Adidas’ latest 3D-printed shoe puts mass production within sight
[Insight] The state of data strategy in fashion and retail
[Insight] Brands including Adidas, Uniqlo, and Ministry of Supply see the future of fashion in on-demand 3D knitting
[Insight] Nike, Adidas, and other sportswear brands are looking to China to fuel their businesses for years to come
[Stat] Which fashion categories do Amazon’s private labels threaten?

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