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Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality

Author Ricky Bacon explains how before writing off AR altogether, retailers can consider using the technology by focusing on how it can help them meet their core customers' needs and preferences, ultimately serving to differentiate their brand

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Video

As Slack Research Team Lead Christina Janzer explains, it isn’t enough for brands to take user feedback at face value, they must place humanity at the core of products

September 4, 2018

Ideas We Are Tracking

Harlan Bratcher. Global Business Development Head, JD Fashion
Based on data findings from Salesforce’s annual retail report, 75% of customers state they want to receive personalized offers from retailers
Nicholas Denissen. VP, Amazon
Sergio Rossi introduces a customizable shoe application, available online through the brand’s new WeChat mini program
Adidas and vegan designer Stella McCartney collaborate on a non-leather edition of the classic Stan Smith sneaker
Macy’s launches new digital fashion focus in collaboration with social media influencers
Steve Sadove. Former chairman and CEO, Saks Fifth Avenue
Burberry promises to cease destroying of unsold products, citing new commitment to environmental responsibility
Postmates customers can use the app to order exclusive Kendall + Kylie sunglasses through New York Fashion Week
Nike tops list of Millennials’ favorite brands, followed by Apple, Amazon and Target
Two new models of AR smartglasses lend fashion appeal to Snap’s original Spectacles product
Bob Phibbs. CEO, The Retail Doctor
Sources claim Instagram is building its own standalone shopping app
Inditex to offer global consumers all brands online by 2020

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