Retail Fashion & Apparel USA

Brand Activation & Immersion Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Entertainment PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Case Study Louis Vuitton Unveils A New Kind Of Green Space In New York City

The luxury house unveiled a pop-up store in SoHo done up entirely in a trendy shade of lime green, drawing hypebeasts of all stripes to the concept space, which boasted lines that were hours long

Analysis How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Fashion & Apparel Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Features How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Luxury How Next-Gen Brands Like Allume Are Democratizing Personal Shopping

With on-demand access to perks like stylists and knowledgable in-store associates, consumers only need to pull out their phone to get the help and guidance they need

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Automotive From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Retail Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Shopper Education & Assistance How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Store Experience & Design Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Customer Experience Journey From Starbucks To Barneys, Brands Are Revamping Loyalty To Give Shoppers VIP Treatment

Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

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