Retail Finance & Money


Do You Know How To Show Up As A Purpose-Led Brand?

A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty


Save the Date: On January 16, 2019 PSFK will host a special half-day event centered around our upcoming Future of Retail 2020 report, which will provide a roadmap on how to combine physical retail with an invisible layer of technology-driven service.

January 16, 2019 | New York City

Robert Curran is the Head of Customer Experience at Wunderman where he leads and develops the UK Customer Experience proposition (Service and Experience Design) across all clients for the Wunderman network.


Christina Agapakis of Ginkgo Bioworks describes how the incredible feats of biology can be integrated into human-driven design. For more head over to psfk.com

September 27, 2017

Ideas We Are Tracking

43% of customers are more likely to purchase from companies that offer personalized experiences
Casino and L’Oréal collaborate on new Paris beauty stores to improve brick-and-mortar traffic
Angela Ahrendts. SVP of Retail, Apple
Don Kingsborough. CEO, OneMarket
Steve Rowe. CEO, Marks & Spencer
22 of NYC’s best experiential stores
17% of consumers more likely to visit malls if grocery shopping options available
Tom Caporaso. CEO of retail loyalty, Clarus Commerce
Consumers’ tendency is to buy more shoes/clothes when online: for instance, baskets are 64% larger on avg. when consumers purchase online *after* visiting physical store
Starbucks slows U.S. store expansions and focuses on digital customer relationships
CVS debuts prescription drug delivery to customers nationwide
In fashion, 83% of shopping journeys involve customers looking to rebuy the same or similar item
Thomas Lourenço. CEO, H&M France
Traditional stores still account for almost 80% of apparel purchases

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