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Retail Finance & Money

How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

August 8, 2018

Ideas We Are Tracking

80% of customers say the experience a company provides is as important as its products and services
Apple Pay is activated on only 16% of iPhones, according to user analysis
Herbal Essences makes progress in inclusive packaging, developing shampoo bottles for the visually impaired
“Digitizing Box” from Kodak makes it easy to transfer physical mementos into digital photo and video files
Nike’s Jordan brand is using a Facebook Messenger bot to reach the social media-obsessed sneakerhead community
New Target incubator launches programs focused on Gen Z entrepreneurs and start-ups doing social good
Farhad Manjoo. Technology Columnist, The New York Times
Amazon patents technology for Alexa to read signs of illness in users’ voices, while Walmart tests adding biometric displays to shopping carts
InterContinental Hotels Group will eliminate plastic straws from its 5,400 hotels across 100 countries by the end of 2019
Online retailers face hurdle of delivering warehouse employees to work
Profits from the global tours and activities industry are estimated at $150 billion annually, and expected to grow up to 9% in the next year
Walgreens reportedly planning to open at least 600 LabCorp medical testing centers inside US stores
PayPal users will soon be able to withdraw cash from their accounts at Walmart, for a $3 transaction fee
Buzzfeed is planning to open a toy store in New York, just in time for holiday gift shopping

Learn More

about the PSFK Creative Intelligence Platform

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