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Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Event

Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City
Expert

Nicholas Horbaczewski is the CEO and Founder of The Drone Racing League, a fun and exciting sport where quadcopter drones fly around a pre-set 3 dimensional course. Nicholas is also the co-founder of Leeden Media, a film production company that produces independent films.

Ideas We Are Tracking

E-commerce is projected to become the largest channel for the United Kingdom by next year, accounting for almost 20% total retail sales
It is projected that e-commerce will account for 14% of total retail sales in 2021
Office Depot pilots a coworking space in Los Gatos, California retail location
Starbucks opens first-ever standalone bakery and cafe in Seattle, offering customers food made on-site
NYC’s Gourmet Garage upgrades e-commerce services, providing amenities like digital shopping lists, easy reorder and access to specials
ShopRite to offer shoppers locally-sourced frozen fruit from New York and New Jersey
Belgian supermarkets increasingly choose local suppliers for their fruit, vegetables and meat, from 55% for apples to 97% for pork products
Mushroom market expected to grow 8.2% due to consumer interest in food as medicine
From 2014 to 2016, consumer purchases of experiences greatly outpaced that of goods or services
Howard Schultz. Former Executive Chairman, Starbucks
The number of renters in the U.S. grew faster between 2005 and 2015—from 9 million to 43 million families—than in any other 10-year period
Australia-based footwear chain Accent Group launches same-day delivery to compete with Amazon
Norwegian Cruise Line expects guests to spend more onboard over their upcoming vacations, due to guest interest in meals, Wi-Fi, laser tag, and shore excursions
General Mills launches Old El Paso meal kits in U.K., tapping into increasing consumer demand for convenient, restaurant-quality meals at home

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about the PSFK Creative Intelligence Platform

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