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Special event centereon winning strategies for DTC retail
Swirl Networks provides an indoor mobile marketing platform for retail enterprises. By leveraging Bluetooth Low Energy (BLE), WiFi, and GPS signals in brick and mortar stores, large-scale retailers and other merchants rely on Swirl to generate value for consumers shopping experiences.
Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.