From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival
This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations
The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers
Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities
Helping consumers cook as well as allowing them to purchase the materials they need, brands from Tito's to Allrecipes are turning to virtual interfaces that combine branded support like directions or recipes with shoppable capabilities
Growing numbers of city dwellers keeping chickens may be spreading disease and harming birds.