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ZigZag Global is an e-commerce platform that directs a retailer’s returned goods to the nearest warehouse, rather than sending items back to the point of origin. This system builds in greater efficiencies through consolidation or redistribution, and can even route returns to alternate locations where demand is higher.
Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.