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Retail Health

Interview: Dirty Lemon Founder On Beverage Innovation And Next-Generation Customer Loyalty

Founder and CEO Zak Normandin tells PSFK how he is pioneering a new kind of beverage brand built around strong customer relationships, seamless retail technology, and innovative product

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

July 5, 2018

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